Microsoft Goes After Wii: Hits Skid Row

The War for the Family is on!

Posted by Staff
Xbox representatives, Aaron Greenberg and Juan Posada along with Giselle Acevedo
Xbox representatives, Aaron Greenberg and Juan Posada along with Giselle Acevedo
More than any other next-generation video game console on the market, the Xbox 360 video game and entertainment system from Microsoft now offers a wide variety of fun-for-all content with more than 700 episodes of TV shows specifically for the family available for purchase on Xbox LIVE Marketplace and more than 200 family-friendly games the whole household can enjoy". So says Microsoft in a press release regarding its donation of 50 Xbox 360s to community centres in the United States.

Although the release does not actually include the words "Come on then Nintendo! We own families!" it may as well have done.

Not that this should detract from the fact that the company has donated, Xbox 360s and "more than 200 educational games and entertainment programs in English and Spanish... to Spanish-speaking and low-income families.

"Every community service center on Skid Row in Los Angeles and throughout Southern California operated by the nonprofit organization Para Los Niños is being equipped with two Xbox 360 Arcade consoles that include five games, a wireless controller, a 256MB memory unit and parental controls to help parents or caregivers monitor use of the console."

"Families, regardless of income or background, are entitled to enjoy games, movies, TV shows and music together,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft.

Too right, Jeff! Now, let's see if the UK takes up the same kind of challenge.
Companies:

Comments

Smelly 24 Oct 2007 16:47
1/2
So then... 360 .. kids toy?
Absinthe-Review.net 24 Oct 2007 20:15
2/2
Hold on,...they had a press release to announce they had given only FIFTY consoles?! I was thinking in the neighbourhood of 2,000! I mean, it's still a nice thing to do, but seriously, it's not like Microsoft can't afford it...
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