Sony Adds PS3 Supplier - Rumoured Low-Cost Models

A small news report in specialist electronic manufacturing magazine, emsnow claims that having added the Taiwanese supplier, Hon Hai Precision Industry Co Ltd, ("one of the world's largest manufacturers on electronic manufacturing service (EMS)") to its suppliers of PS3s, Sony has also cut the price of the PS3.

The web site states that, "Sources noted that Sony has set a shipment goal of 10 million PS3 consoles for the first quarter of 2008."

It also leaked the following, "Insiders in the sector said that Sony has cut the selling price of PS3 consoles, and, at the mean time, planned to launch low-price models, with ASUSTeK Computer Inc. and Hon Hai Precision to supply the models."

Until this point Austek has been the sole supplier of PS3s, "However, ASUSTeK hasn't profited from that as the selling price of the product is too high. As a result, somehow, the company saw its sale revenue sharply slip to NT$136.7 billion for the second quarter from NT$222.5 billion posted in the first quarter.

"On the other hand, ASUSTeK posted sales revenue of NT$51 billion in August, up 10% from NT$45.9 billion posted in July. But, aided by Sony's ongoing orders for game consoles, ASUSTeK is expected to post a 30% growth in sales revenue for September", states emsnow.

We are delving deeper into the details underlying this tale and will report back pronto...

^{Source: emsnow}