Home: Mmmm, I could do with a new Stussy hat.
Marketing Week reports that Sony Computer Entertainment, "...is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products."
Apparently, the company preparing to call on third-parties to provide physical goods that can be sold using Home's e-tail capabilities, which at the moment are geared towards providing items such as virtual clothing to be used by online avatars.
The report concludes by explaining how a Sony representative indicated that, "longer term plans could include selling physical goods from third parties, such as clothing and fashion retailers through tie-ups or affiliate partnerships."
Whether Sony sees Home e-tail of third-party, non-gaming product as a viable profit-stream in the medium or long-term is not clear at this time. However, early shots and trailers for Home do bear a striking resemblance to the Second Life model that is apparently reaping big rewards for Linden Labs.
We were unable to contact any representatives at SCEE for comment on this story today - but we hope to bring you more of the official line for the future of Home as soon as possible.
Source: Marketing Week
Apparently, the company preparing to call on third-parties to provide physical goods that can be sold using Home's e-tail capabilities, which at the moment are geared towards providing items such as virtual clothing to be used by online avatars.
The report concludes by explaining how a Sony representative indicated that, "longer term plans could include selling physical goods from third parties, such as clothing and fashion retailers through tie-ups or affiliate partnerships."
Whether Sony sees Home e-tail of third-party, non-gaming product as a viable profit-stream in the medium or long-term is not clear at this time. However, early shots and trailers for Home do bear a striking resemblance to the Second Life model that is apparently reaping big rewards for Linden Labs.
We were unable to contact any representatives at SCEE for comment on this story today - but we hope to bring you more of the official line for the future of Home as soon as possible.
Source: Marketing Week
Companies:
Sony
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Comments
Joji 20 Jul 2007 15:37
1/6
Clear enough that its not about games anymore. Boring.
Joji 20 Jul 2007 15:37
2/6
Clear enough that its not about games anymore. Boring.
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Zoot Alors 20 Jul 2007 15:59
3/6
Joji wrote:
Clear enough that its not about games anymore. Boring.
Oh come on... it's not Sony leaving the gamer behind! When Shiggy announces that an aerobics product is more exciting than Metroid Prime ... then it's not about games any more. Get some perspective!
hollywooda 20 Jul 2007 16:30
4/6
I'm Sorry but this Home thing is just gay, i dont like it, it reeks of geek......i feel dirty just lookin @ the pictures....uurrgghhh
deleted 21 Jul 2007 18:26
5/6
Once again sony F**ks things up by aiming at something other than the gaming market, why dont they just give people this already we can talk about it forever and promise this and that but until its in our hands and to try and get bored of in a week no one cares!!
headcasephil 3 Aug 2007 16:21
6/6
haritori wrote:
Once again sony F**ks things up by aiming at something other than the gaming market, why dont they just give people this already we can talk about it forever and promise this and that but until its in our hands and to try and get bored of in a week no one cares!!
you say that but all 3 companys are trying to get non gamers buying there products nintendo is doing well sony are trying with home and mirosoft are trying to get people to get 360 with games that the any 1 can play eg viva p