Nintendo's Satoru Iwata has been speaking to the Reuters agency regarding his desire to take on and beat Sony's record sales of the PlayStation 2.
The agency - which describes the Wii as "quirky", and the PS2 as "legendary" - quotes Nintendo's president and CEO as stating, "Sony's PS2 sales of 100 million units is an extraordinary number that our home game console business has not achieved. But if we can make our bid to expand the gaming population a continued success, we could exceed that".
Distancing himself - and his company - even further from the hardcore gamer base than
Nintendo's E3 keynote already did, Iwata claims that, "I wouldn't say there is no overlap between the group of customers Sony is targeting and the group of users that Nintendo is targeting. But that overlap is quite small".
"Expand the gaming population" is a phrase that may do more than ring the chimes of doom in the ears of the hardcore Nintendo faithful when combined with the statement from the Wii-maker's creative driving force, Shigeru Miyamoto at the keynote.
Miyamoto pointed out that he had been looking forward to introducing the new, casual,
Wii Fitness more than the gamer-anticipated
Super Mario Galaxy or
Metroid Prime 3: Corruption.
Iwata's statement that he feels Nintendo can sweep Sony's record away, but only if the Wii can expand the gaming population, can be read in one of two ways:
1) Either Sony still owns the traditional gaming space and Nintendo can't hope to impact it.
or...
2) Frankly, this is code for the fact that Nintendo absolutely does not want to do battle in the traditional gaming arena. It's going beyond simply seeking casual Wii users as part of the strategy and is instead making them the core focus.
The "small overlap" in target markets would tend to suggest the latter.
Is Nintendo leaving gamers to Microsoft and Sony? Give us your opinion in the Forum below.