Kaz Hirai: feeling bullish
Sony Computer Entertainment (SCE) president Kazuo Hirai has gone on record to say that nearly 400 games will be released for the PS3 over the next year.
According to Hirai, 200 retail games and 180 download-only games will be released over the current business year ending next March.†
The move is aimed at resolving what Sony Computer Entertainment Europe's president, David Reeves, has acknowledged is a lull in releases for the PS3.
Hirai's statement is bold, given that over the six months since the PS3's launch in Japan and the US only 60 retail titles and 50 download titles have been released worldwide.
Elsewhere, Hirai has been bullish about the way SCE is being run. Talking to The Wall Street Journal, Hirai said, “There needs to come a time where we take a look at the building blocks of the company and say to ourselves, 'Is this the right way the building blocks are being run?’” Could Hirai be indicating that the recently departed Ken Kutaragi left things in a bit of a mess?
Bullishness seems to have been something of a theme at Sony since Kutaragi's departure. At Sony's general meeting the corporation's CEO, Howard Stringer, confidently told those gathered that the PS3 is “going forward”, along with several other battle-cries of corporate reverie.
†Source: The Nikkei
According to Hirai, 200 retail games and 180 download-only games will be released over the current business year ending next March.†
The move is aimed at resolving what Sony Computer Entertainment Europe's president, David Reeves, has acknowledged is a lull in releases for the PS3.
Hirai's statement is bold, given that over the six months since the PS3's launch in Japan and the US only 60 retail titles and 50 download titles have been released worldwide.
Elsewhere, Hirai has been bullish about the way SCE is being run. Talking to The Wall Street Journal, Hirai said, “There needs to come a time where we take a look at the building blocks of the company and say to ourselves, 'Is this the right way the building blocks are being run?’” Could Hirai be indicating that the recently departed Ken Kutaragi left things in a bit of a mess?
Bullishness seems to have been something of a theme at Sony since Kutaragi's departure. At Sony's general meeting the corporation's CEO, Howard Stringer, confidently told those gathered that the PS3 is “going forward”, along with several other battle-cries of corporate reverie.
†Source: The Nikkei
Companies:
Sony
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Comments
headcasephil 21 Jun 2007 21:35
1/5
According to Hirai, 200 retail games and 180 download-only games will be released over the current business year ending next March.
so this meen that in the uk we will have 150 games to buy
100 on disk and 50 for download
as i have a jap /us /uk psn now i no whats in the ps store and f**king hell eu store needs a big update as it looks like were the mugs ho are buying the hardware sort it out sony even if its only half the ps1 games to down load and we NEED CALLING ALL CARS and we need it now
so this meen that in the uk we will have 150 games to buy
100 on disk and 50 for download
as i have a jap /us /uk psn now i no whats in the ps store and f**king hell eu store needs a big update as it looks like were the mugs ho are buying the hardware sort it out sony even if its only half the ps1 games to down load and we NEED CALLING ALL CARS and we need it now
Hypnotoad 21 Jun 2007 23:44
2/5
phil cort wrote:
as i have a jap /us /uk psn now i no whats in the ps store and f**king hell eu store needs a big update as it looks like were the mugs ho are buying the hardware sort it out sony even if its only half the ps1 games to down load and we NEED CALLING ALL CARS and we need it now
Geezus - grammatical shinobi - 'better support for the UK please' is what I think he's trying to say, Sony.
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Brain of Edasan 22 Jun 2007 08:34
3/5
The truth is always fluid when it comes to Sony,
Their priorities are to shareholders and profits, before gaming. Peter Moore remarked upon how Sony has three priorities: 1) Lifestyle 2) Community 3) Games.....games come third. When the consumer (not gamer) has invested in the first two priorities the allegence to the platform is almost certain..you can then flog any old shovelware...chuck in a few AAA exclusives..and the wool is pulled firmly down.
The psychologies employed by Sony treat the consumer as an idiot.."rarity assumption" is my favourite. Then there is the bad publicity=good publicity technique (resistannce fall of man)...all Microsoft have to do is call call a game "Child Killers" and set it in a school..bingo bango..game sells.
(I do not condone or approve of Child Killing..the comment is just for debating purposes)
Their priorities are to shareholders and profits, before gaming. Peter Moore remarked upon how Sony has three priorities: 1) Lifestyle 2) Community 3) Games.....games come third. When the consumer (not gamer) has invested in the first two priorities the allegence to the platform is almost certain..you can then flog any old shovelware...chuck in a few AAA exclusives..and the wool is pulled firmly down.
The psychologies employed by Sony treat the consumer as an idiot.."rarity assumption" is my favourite. Then there is the bad publicity=good publicity technique (resistannce fall of man)...all Microsoft have to do is call call a game "Child Killers" and set it in a school..bingo bango..game sells.
(I do not condone or approve of Child Killing..the comment is just for debating purposes)
Joji 22 Jun 2007 12:06
4/5
Putting down my gloves, I feel this news is damage limitation. We'll see 3/4 of those games and they won't start to pick up til September or so.
Benny 22 Jun 2007 16:03
5/5
This guy "Mr Spin BS himself" who lacks any form of credibility - steps out and promises 200 full fledge PS3 titles and 180 downloadable games by March. Sure Kaz sure... Lets say his right (which would be a first) - how would that make a publisher feel? With close to bugger all sales of PS3 a publishers software title has to compete against 400 other titles on a platform that has the smallest amount of users.
Congratulations Kaz! - not only has he shot off his mouth again, he has destroyed any slight hope of profitability for a developer and their publisher on the PS3 platform. No wonder everyone is jumping ship and porting to Wii & the 360.
You can imagine what the quality of games is going to be like.
Congratulations Kaz! - not only has he shot off his mouth again, he has destroyed any slight hope of profitability for a developer and their publisher on the PS3 platform. No wonder everyone is jumping ship and porting to Wii & the 360.
You can imagine what the quality of games is going to be like.