PS3 Launch Software: Three Times Bigger Than PS2

But still less of an attach rate…

Posted by Staff
Here’s what the official UK games stats organisation (ChartTrack) tells us about the software sales for PS3 over the launch weekend:

“PS3 launch software registered almost 3 times more units than PS2, but with a similar software to hardware attachment rate of 1.65 compared to PS2’s 1.67.”


Looks like the numbers 1,6 and 5 might become Sony’s new favourites, as we reported earlier, ChartTrack has already announced that it sold 165,000 consoles over the launch weekend.

So, we now have a figure of 272,250 units of software sold. Looking at the PS3 charts, if we assume that 70% of the games sold were first-party (rounded up from £39.99 to £40 for ease of thinking) this would give us £11,706,750 in value (this is, as we state clearly, an assumption based on the given evidence). Adding the £70,125,000 earned by selling 165,000 consoles at £425 (rounded up) this gives us a figure of £81,831,750 total PS3 value.

We have no figures for accessories – Sixaxis controllers, HDMI cables, remote controls - sold. Nor are figures for downloaded games available. So, successful as the launch now appears to be, Sony will need to hit an additional £18,168,250 to meet the £100,000 sales target set by Sony UK managing director, Ray Maguire, last week.

But, right now, that looks like about the only downside for Sony in the United Kingdom. If these figures stand up under scrutiny (and we have to say that - given no catastrophic failures of process - we have no reason to believe that ChartTrack is incorrect) these PS3 figures change the face of what is believed to be a 'successful launch'.

We'll bring you the rest of Europe when we have it.
Companies:

Comments

Posting of new comments is now locked for this page.