In a recent interview with marketing blog, The Hub, Nintendo of American’s chief operating officer and president, the quotable Reginald Fils-Aime spoke about what keeps him awake at night, once again derided Sony, went buddy-up with Microsoft and compared his company to Apple.
It’s hard to imagine the effusive Fils-Aime not sleeping as soundly as a baby on valium – especially given the massive success of both Wii and DS – but, yes, even Super-Reggie struggles as he worries about the future. Here’s why, “What worries me — what keeps me up at night — is really the challenge of navigating the next twelve months. What I mean by that is, the upcoming holiday season truly will be our key selling season. At that point, our manufacturing capacity will be going full bore, with additional plants operational.”
So, “additional plants” are coming on line in time for next year? Are these plants currently making GameCubes? Or are these yet to be purchased? We’ve contacted Nintendo and await comment.
Speaking to the blog, he reversed out of any suggestion that Nintendo and Apple – which is now selling EA’s game music on iTunes – were going to be partnering any time soon, “We are often compared to Apple, and I certainly view that as complimentary. They are a very innovative company. They’re a company that has a similar mindset that technology is important, but it’s the use and application of the technology that is most important.
“Making content or — in their world, computer functionality easy and painless — certainly is something that is very much in our D.N.A. as well. But Apple, just like Nintendo, tends to be the type of company that likes to keep its own ecosystem by itself. That might make any type of partnership a bit more challenging.”
He also makes mention of Microsoft’s Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, Peter Moore, who apparently is a fan of the Wii. Reggie still manages to get a rather elegant dig in though, “I know Peter quite well… He’s a fan. We know that there are a lot of fans from Microsoft and Xbox because they call us constantly trying to get product.”
And even manages to take a swipe at the PlayStation 3 along the way – which, after all, is his job,”He’s (Moore) driving home the message that, from a value standpoint, Sony is way out there in what they’re offering versus what Nintendo and Xbox are offering.”
And then he deals with the marketing of the Wii, and specifically the fact that there are no machines to interact with in-store, “What we’re doing with Wii is different in locations like Best Buy and Target. Instead of having an interactive display, we have commercial-based content playing — essentially telling the story of Wii. What this allows us to do is to touch five, six or seven people at a time, who stay and watch what is essentially a three-minute video. With interactive, we could only touch one consumer at a time.”
Source: The Hub
It’s hard to imagine the effusive Fils-Aime not sleeping as soundly as a baby on valium – especially given the massive success of both Wii and DS – but, yes, even Super-Reggie struggles as he worries about the future. Here’s why, “What worries me — what keeps me up at night — is really the challenge of navigating the next twelve months. What I mean by that is, the upcoming holiday season truly will be our key selling season. At that point, our manufacturing capacity will be going full bore, with additional plants operational.”
So, “additional plants” are coming on line in time for next year? Are these plants currently making GameCubes? Or are these yet to be purchased? We’ve contacted Nintendo and await comment.
Speaking to the blog, he reversed out of any suggestion that Nintendo and Apple – which is now selling EA’s game music on iTunes – were going to be partnering any time soon, “We are often compared to Apple, and I certainly view that as complimentary. They are a very innovative company. They’re a company that has a similar mindset that technology is important, but it’s the use and application of the technology that is most important.
“Making content or — in their world, computer functionality easy and painless — certainly is something that is very much in our D.N.A. as well. But Apple, just like Nintendo, tends to be the type of company that likes to keep its own ecosystem by itself. That might make any type of partnership a bit more challenging.”
He also makes mention of Microsoft’s Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, Peter Moore, who apparently is a fan of the Wii. Reggie still manages to get a rather elegant dig in though, “I know Peter quite well… He’s a fan. We know that there are a lot of fans from Microsoft and Xbox because they call us constantly trying to get product.”
And even manages to take a swipe at the PlayStation 3 along the way – which, after all, is his job,”He’s (Moore) driving home the message that, from a value standpoint, Sony is way out there in what they’re offering versus what Nintendo and Xbox are offering.”
And then he deals with the marketing of the Wii, and specifically the fact that there are no machines to interact with in-store, “What we’re doing with Wii is different in locations like Best Buy and Target. Instead of having an interactive display, we have commercial-based content playing — essentially telling the story of Wii. What this allows us to do is to touch five, six or seven people at a time, who stay and watch what is essentially a three-minute video. With interactive, we could only touch one consumer at a time.”
Source: The Hub
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Comments
OptimusP 5 Mar 2007 16:58
1/1
Plus...it keeps the wiimotes from not being stolen...which is probably big reason number one anyways.