Although not announcing it in its online store, reports are coming in that U.S. generalist retailer Target is selling games including Need for Speed: Carbon, Marvel Ultimate Alliance and Tony Hawk's Project 8 for $39.99 – well below the $59.99 retail price set at launch.
This follows reports that Best Buy – among others – has actually been holding PS3 stock (hardware and software) since December 21st. This ‘strategy’ apparently relates to the fact that various Best Buy outlets only have between 25 to 60 units each ready to go for by December 31st.
This all appears to fly in the face of Sony’s claims that it will have sold two million of its Next Gen wonder machine by the time New Year’s Day rolls around.