PS3 As Final Sony Console
Analysts go on crazed pre-Xmas prediction spree. Is Sony the new Sega?
Ken Kutaragi tries to work out which one to throw first...
SPOnG told you yesterday about the reshuffle of Sony Computer Entertainment’s management team, with Kaz Hirai taking over the position of SCE president Ken Kutaragi, who in turn has been promoted to SCE chairman.
Unsurprisingly a number of analysts have seen the re-shuffle as a snub, or vote of no confidence in Ken ‘father of PlayStation’ Kuturagi, following the ongoing problems in bringing the PlayStation 3 to market.
Nomura Securities' Yuta Sakurai, told The Financial Times that, "The appointment of Hirai could be the start of a shift from hardware to software…I cannot now imagine a PlayStation 4."
He added, "Hirai’s new global portfolio puts a predominantly software-focused manager in charge of the company."
Which begs the question, could Sony go the way of Sega?
SCEA publicity chief Dave Karraker responded to these rather outlandish claims, saying, "Following the launch of the PlayStation 3 just a few weeks ago, and witnessing the huge consumer demand for the product, I think it would be rather short-sighted for anyone to predict there might not be a next generation of PlayStation product.”
Unsurprisingly a number of analysts have seen the re-shuffle as a snub, or vote of no confidence in Ken ‘father of PlayStation’ Kuturagi, following the ongoing problems in bringing the PlayStation 3 to market.
Nomura Securities' Yuta Sakurai, told The Financial Times that, "The appointment of Hirai could be the start of a shift from hardware to software…I cannot now imagine a PlayStation 4."
He added, "Hirai’s new global portfolio puts a predominantly software-focused manager in charge of the company."
Which begs the question, could Sony go the way of Sega?
SCEA publicity chief Dave Karraker responded to these rather outlandish claims, saying, "Following the launch of the PlayStation 3 just a few weeks ago, and witnessing the huge consumer demand for the product, I think it would be rather short-sighted for anyone to predict there might not be a next generation of PlayStation product.”
Companies:
Sony
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Comments
alexh2o 1 Dec 2006 11:27
1/6
All comes down to money! No one really know what Sony spent on the PS3. It might be sucessful but not make them as much money as they would like, or it might make them bucket loads. They will simply, in a year or 2s time, analyse the statistics and work out whether its more profitable to become a SEGA or the carry on as is.
Dont forget, companies spend billions on advertising and putting their name out there. Even if the PS3 isnt very sucessful, it might just be a big enough PR tool that Sony see it as good for the whole group to keep it going...
Dont forget, companies spend billions on advertising and putting their name out there. Even if the PS3 isnt very sucessful, it might just be a big enough PR tool that Sony see it as good for the whole group to keep it going...
Dreadknux 1 Dec 2006 11:36
2/6
Oh please. Company reshuffles happen all the time. And many seem to forget that the PS3's loss on money isn't different to PS2's loss on money when their last console was first launched in 2000.
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hollywooda 1 Dec 2006 11:39
3/6
This is all Sony's own doing if they would of stuck to the core values of what the Playstation was then the PS3 wouldn't have all this negative press & Sony wouldn't even have to consider the thought of not making another playstation.
SPInGSPOnG 1 Dec 2006 12:30
4/6
These anal cysts. They make me ashamed of my profession. They're paid to have an opinion - and they don't really care if it's the right one.
SCiARA 1 Dec 2006 13:47
5/6
Rod Todd wrote:
These anal cysts. They make me ashamed of my profession. They're paid to have an opinion - and they don't really care if it's the right one.
so true, give it a couple of months and they will be saying the opposite!
headcasephil 1 Dec 2006 14:36
6/6
every one is saying this but they lose money on every ps2 that is sold even now thay make their money on the software that is sold if they can sale software for the ps3 then they will be ok but the price of software is high
so people are not going to buy as much of it.
if you look at most people how go and buy ps2 games they buy 2 a time but people how go out and get 360 games only buy 1 a time because people do not wangt to spend that amout of money and the ps3 games are going to be arond the same price as 360 games but microsoft make money on each console they sell
but i was and still saying 6 mouths ago that sony are gonig to strugle
so people are not going to buy as much of it.
if you look at most people how go and buy ps2 games they buy 2 a time but people how go out and get 360 games only buy 1 a time because people do not wangt to spend that amout of money and the ps3 games are going to be arond the same price as 360 games but microsoft make money on each console they sell
but i was and still saying 6 mouths ago that sony are gonig to strugle