PES And Bully On Sale Early
Woolworths and Choices UK shift units in battle with independent retailers
UPDATE
Rockstar has confirmed the early release to retail of Canis Canem Edit. Speaking to SPOnG this afternoon, a London spokesman for the company explained, "It seemed likely that the game would get onto shelves early so we decided to make it an even playing field for everyone."
Two this year’s highest profile titles are to go on sale prior to the previous official October 27th street date, according to UK trade journal MCV.
Football Manger 2007, having already stormed to the top of the charts was the first to early off its blocks (or out of the tunnel, to maintain the footy theme) is now followed by Canis Canem Edit.
The games are getting early shelf-time from both Woolworth’s and Choice UK. Sega, the publisher of Football Manager 2007, has already made public comment on its decision to go a bit previous.
It states, “SEGA and Sports Interactive would like to announce that the official street date for Football Manager 2007 on PC / Mac has been brought forward to Wednesday, October 18th. As a result of certain retail outlets ignoring the official release date of October 20th, SEGA and Sports Interactive have acted to ensure that Football Manager 2007 is available to all of our loyal fans. We are in the process of communicating this new date to all of our retail partners.”
Looks like this communication has already occurred then.
Now Rockstar is expected to confirm that it too is trying to minimise the impact that independent, non-chain, retailers could have on its relationships. The best way to achieve this, of course, is to let just such chain retailers off the leash.
SPOnG is awaiting official comment from Rockstar and will go live with it as soon as we get off the phone.
Rockstar has confirmed the early release to retail of Canis Canem Edit. Speaking to SPOnG this afternoon, a London spokesman for the company explained, "It seemed likely that the game would get onto shelves early so we decided to make it an even playing field for everyone."
Two this year’s highest profile titles are to go on sale prior to the previous official October 27th street date, according to UK trade journal MCV.
Football Manger 2007, having already stormed to the top of the charts was the first to early off its blocks (or out of the tunnel, to maintain the footy theme) is now followed by Canis Canem Edit.
The games are getting early shelf-time from both Woolworth’s and Choice UK. Sega, the publisher of Football Manager 2007, has already made public comment on its decision to go a bit previous.
It states, “SEGA and Sports Interactive would like to announce that the official street date for Football Manager 2007 on PC / Mac has been brought forward to Wednesday, October 18th. As a result of certain retail outlets ignoring the official release date of October 20th, SEGA and Sports Interactive have acted to ensure that Football Manager 2007 is available to all of our loyal fans. We are in the process of communicating this new date to all of our retail partners.”
Looks like this communication has already occurred then.
Now Rockstar is expected to confirm that it too is trying to minimise the impact that independent, non-chain, retailers could have on its relationships. The best way to achieve this, of course, is to let just such chain retailers off the leash.
SPOnG is awaiting official comment from Rockstar and will go live with it as soon as we get off the phone.
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Comments
sohereweare 27 Oct 2006 09:29
1/3
I work in the UK. On tuesday night we recieved instruction, saying that our supplier had authorised the early selling of EVERY NEW TITLE this week, including PE6, Canis Canem Edit, Singstar, PE6 X360 Bundle, Pink DS Lite, Spyro, Sims 2 Pets DS, etc etc etc everything
we are also talking wii-orders from today, and theyre guranteed unlike game etc
we are also talking wii-orders from today, and theyre guranteed unlike game etc
sue_raas 27 Oct 2006 16:39
2/3
What about the pink PSP with the Pink UMD? I've been waiting all week to get my hands on some pink
PreciousRoi 27 Oct 2006 18:20
3/3
Wow, this actually makes a lot of sense...who'da thunk it, bringing the street date forward to combat premature sales...