NewKidCo and Ubi Soft Extend International Publishing Agreement For NewKidCo's Line-Up Of Popular Children's Video Games

Worldwide publishing leader, Ubi Soft to bring NewKidCo's E.T. The Extra-Terrestrial and next-gen Tom & Jerry Video games to kids around the world.

Posted by Staff
NewKidCo International Inc. and Ubi Soft Entertainment announced today that they have extended their existing strategic partnership. The extension to the original July 2000 agreement grants powerhouse publisher, Ubi Soft, the international publishing rights for NewKidCo's eagerly awaited line of E.T. The Extra-Terrestrial titles as well as new Tom & Jerry titles for all PAL territories which include Europe, Australia, New Zealand and South Africa. The amendment continues the highly successful relationship for 2001 and 2002 and covers 13 new games.

Under the extended agreement, Ubi Soft will also continue to distribute NewKidCo's new and existing video game titles, based on licensed characters from Disney Interactive, Sesame Workshop, Sony Pictures Consumer Products, and others, for the PlayStation game console and Nintendo's GAME BOY Color platforms in all PAL territories throughout the world.

In regard to the announcement, Henry A. Kaplan, President and Chief Executive Officer of NewKidCo stated, "We are very pleased to announce the expansion of our partnership with Ubi Soft, one of the premier publishers and leading players in the video game industry world-wide. The new games covered under the extension of the agreement are based on classic, time-honored properties that continue to enjoy phenomenal global popularity and interest - E.T. The Extra-Terrestrial, one of the top grossing and most beloved feature films of all time and Tom & Jerry, the world's undisputed favorite cartoon duo."

Yves Guillemot, CEO of Ubi Soft Entertainment added "Ubi Soft consistently chooses outstanding partners that offer a selection both of widely renowned characters and sensational new games. The extension of Ubi Soft's deal with NewKidCo is important, because it affords us the opportunity to bring two landmark character licenses to children around the world. Regardless of the language they speak or the culture of which they are a part, children everywhere recognize and identify with E.T. and Tom & Jerry. The fact that the E.T. game corresponds with the long-awaited re-release of E.T. adds an extra dimension of excitement to this partnership, and Ubi Soft is proud to be a part of it."