Sega To Sponsor Deportivo De La Coruña.
The sponsorship of R.C. Deportivo de La Coruña becomes part of the select group of football clubs that Sega is sponsoring across Europe.
La Coruña, 12th June 2000.- Sega?s sponsorship of the R.C. Deportivo de La Coruña football team starts off during the 2000-2001 season. The sponsorship of the current Champions of the Spanish Premier League will commence on the 1st July 2000, with the players of this Galician club wearing the Dreamcast logo on all their shirts, including the one designed for them when they play in the Champions League next season.
R.C. Deportivo de La Coruña will be the first Spanish football team to display the name of a company from the video game and home entertainment industry. Through this deal, Sega strengthens its support to European football, as this is the fourth major sponsorship deal signed with Sega after Arsenal F.C (UK), A.S. Saint-Etienne (France) and U.C. Sampdoria (Italy).
JF Ceçillon, CEO of Sega Europe, commented, "we are delighted that the current Champions of the Spanish Premier League display Dreamcast on their shirts. I am convinced that R.C. Deportivo de La Coruña is going to enjoy a year full of success and victories in Spain as well as in Europe, and we want to share this moment with the team and all their supporters".
Augusto César Lendoiro, President of R.C. Deportivo de La Coruña announced "we are very proud that an innovative company such as Sega is going to join us in this exciting season which we have ahead of us. On the same lines, the interests that we both have in common within the field of new technologies will enable us to collaborate in various areas related to Internet. In this sense, we will provide Canaldeportivo.com and Sega will provide us with Dreamarena, the portal with free Internet access through Dreamcast".