JAM International Partners, Inc. launches in-game product placement company in US and Europe.
Product placement for the little screen.
JAM International Partners, Inc., a company specialising in the product placement of world-renowned brands within the computer and video games industry, recently opened its doors for business.
With offices in New York, London and Chicago, the organization was established earlier this year by its three founding partners, Andrew Ross, Michael Oxman, and Joshua Graff. The trio brings together expertise from three key industries - video games, advertising and licensing - to create a unique, high profile company that is quickly setting the standard in this new and emerging industry.
According to Messrs. Oxman, Graff and Ross, the time was right to launch JAM International Partners, Inc. With the explosive growth of video and computer games, which now account for $6.4 billion in sales, and the never-ending quest by companies to make their brands more visible to young consumers, in-game product placement represents a new, interactive and highly visible form of non-traditional media. According to Forrester Research, it is predicted that video game product placements will generate a staggering $705 million by 2005.
With its straightforward tagline, "Product Placement For The Little Screen", JAM International Partners, Inc. has set out to do for video games what Hollywood agents have done for the big screen over the past twenty years. Says Mr. Oxman, a former advertising agency executive with Euro RSCG Tatham Partners in Chicago, "We want to create winning product placements in video game titles of the same magnitude as the big movie success stories, like Reese's Pieces in 'ET', Ray-Ban's Wayfarer in 'Risky Business' and BMW in 'James Bond'.
"JAM International is the one-stop-shop for in-game product placement, acting as the conduit between the game developer and the brands being placed in the games themselves. Our staff takes the time to match the right games with the right brands, based on a thorough understanding of all the titles in development" says Mr. Graff. Though only open for business a short time, the company's unique services are already in demand. Says Mr. Ross from his New York office, "The interest in our organization and offerings have far exceeded our expectations. We've been thrilled by the positive response we've received from game developers, publishers and brands looking for product placement opportunities in video games."
With offices in New York, London and Chicago, the organization was established earlier this year by its three founding partners, Andrew Ross, Michael Oxman, and Joshua Graff. The trio brings together expertise from three key industries - video games, advertising and licensing - to create a unique, high profile company that is quickly setting the standard in this new and emerging industry.
According to Messrs. Oxman, Graff and Ross, the time was right to launch JAM International Partners, Inc. With the explosive growth of video and computer games, which now account for $6.4 billion in sales, and the never-ending quest by companies to make their brands more visible to young consumers, in-game product placement represents a new, interactive and highly visible form of non-traditional media. According to Forrester Research, it is predicted that video game product placements will generate a staggering $705 million by 2005.
With its straightforward tagline, "Product Placement For The Little Screen", JAM International Partners, Inc. has set out to do for video games what Hollywood agents have done for the big screen over the past twenty years. Says Mr. Oxman, a former advertising agency executive with Euro RSCG Tatham Partners in Chicago, "We want to create winning product placements in video game titles of the same magnitude as the big movie success stories, like Reese's Pieces in 'ET', Ray-Ban's Wayfarer in 'Risky Business' and BMW in 'James Bond'.
"JAM International is the one-stop-shop for in-game product placement, acting as the conduit between the game developer and the brands being placed in the games themselves. Our staff takes the time to match the right games with the right brands, based on a thorough understanding of all the titles in development" says Mr. Graff. Though only open for business a short time, the company's unique services are already in demand. Says Mr. Ross from his New York office, "The interest in our organization and offerings have far exceeded our expectations. We've been thrilled by the positive response we've received from game developers, publishers and brands looking for product placement opportunities in video games."