London. — 13 March 2012 — Microsoft Corp. today announced that Phil Harrison, video games luminary and former Sony executive, has joined the Interactive Entertainment Business (IEB) leadership team as corporate vice president, with an emphasis on growing the division’s European business.As the senior IEB leader in Europe, Phil will not only lead the Microsoft Studios European organisation directly, but will also influence the broader performance of IEB’s European business through strategic partnerships and by bringing culturally relevant entertainment experiences to Microsoft platforms, now and in the future.
In addition to the wealth of experience Harrison has in the console gaming space, he has immersed himself in new business models and technologies, particularly in the mobile and social space and will bring that market perspective to bear in the new role. He will also tap his deep experience in studio leadership to grow the development efforts of Xbox in Europe, including overseeing UK-based developers, Lionhead Studios, Soho Productions and Rare Ltd.
"I am excited to be joining the senior team at Microsoft at a pivotal time for our industry,” said Harrison. “I am really impressed with the company's long-term vision for growing the market for interactive entertainment globally and also with the incredible wealth of talent, technology and resources the company has available to succeed."
“We are honoured to have Phil join a team that boasts a wealth of talent from across the industry,” said Phil Spencer, corporate vice president at Microsoft Studios. “Phil is one of video gaming’s true visionaries, and his experience overseeing global studios and deep industry relationships make him the ideal person to lead our European efforts. Under his leadership, we look forward to continuing cultivating the best talent and growing our business in the region.”
“Phil has played an instrumental role in shaping modern console history through his keen insights into both hardware and software strategy,” said Don Mattrick, president, Interactive Entertainment Business. “His addition to our leadership team will impact our global business in innumerable ways, as he aligns our studio development and growing portfolio of entertainment experiences in Europe to drive our continued growth worldwide.”
Harrison brings 25 years of games industry and development experience to his new role as the senior leader for IEB Europe. He was a long-time leader at Sony Computer Entertainment, where he held various senior executive positions within the company, most recently as president of Worldwide Studios. After leaving Sony, Harrison joined the board of Infogrames, as president of Atari, where he led the company’s transition into online gaming. Most recently, Harrison is co-founder and General Partner of London Venture Partners, LLP, the venture capital firm focused on the web, mobile, social and cloud game sector, where he will continue as Special Advisor.
-ENDS-For specialist media enquiries, please contact:Dominic Carey / 01189 095334 / docare@microsoft.com">v-docare@microsoft.com
For consumer media enquiries, please contact: Baz Singh / 020 3047 4024 / baz_singh@jcpr.com For the latest Xbox news and announcements, please subscribe to the Xbox News RSS feed at http://blogs.msdn.com/b/xbox360press/ or follow us on Twitter @tweetbox360.About Xbox 360Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 has forever transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games, as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com .
About Xbox LIVEXbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7, putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/live.
About MicrosoftFounded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news .
Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx