Barbie Jet, Set & Style From THQ Ready To Take Off For A Global Glam Fashion Tour
This Fall, Barbie(TM) Fans Around the Globe Have a Chance to Become Her Top Fashionista in All-New Video Game
AGOURA HILLS, Calif. - August 4, 2011 - Global fashion icon Barbie(TM) is preparing for an around-the-world journey that will take her to stylish fashion hot spots in the all-new Barbie(R) Jet, Set & Style(TM) video game, scheduled for release in September from THQ Inc.
(NASDAQ: THQI) and Mattel. To create "Hair-tastic" hair styles, style trendy couture and do makeup and nails for spectacularly glamorous clients, Barbie(TM) fans will use the Wii Remote(TM) and their Nintendo DS(TM) and DSi(TM) handheld systems, which incorporate realistic styling movements. Players will work with high-fashion clients in such vibrant locales as Tokyo, Rio de Janiero, Paris and Hong Kong, jetting from one international hot spot to the next aboard the Barbie jet salon.
Barbie(R) Jet, Set & Style(TM) lets players develop and perfect their skills as they prepare to impress the most thrilling client of all: Barbie(TM), who is producing a Global Glam Fashion Show. "Barbie has a rich history in video games, and thanks to Nintendo's popular systems, this is the first time we are able to bring classic Barbie play patterns to a video game," said Martin Good, Executive Vice President of PlayTHQ(TM), the company's division for kids, family and casual games. "Girls around the world love to dress, style and make up Barbie, and we've combined those activities with an exciting story to create a Barbie game experience unlike any before."
Barbie(R) Jet, Set & Style(TM) will take players to 10 different international cities, where they will be able to create custom coiffures in the "Hair-tastic" styling salon; provide manicures and makeovers for ultra-glam clientele; and mix and match wardrobes to make their clients divine. Along the way, they'll gain the experience they need to style for Barbie(TM) herself, at her ultimate Global Glam Fashion Show - and Barbie(TM) needs to look more stunning than ever, since her escort for this worldwide event is none other than Ken(TM). Barbie(R) Jet, Set & Style(TM) is scheduled to be available worldwide this September for Wii (MSRP $29.99 USD) and Nintendo DS/DSi game systems (MSRP $19.99 USD).
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com.
THQ, PlayTHQ and their respective logos are trademarks and/or registered trademarks of THQ Inc. All other trademarks are the property of their respective owners. BARBIE and associated trademarks and trade dress are owned, and used under license from, Mattel, Inc. ©2011 Mattel, Inc. All rights Reserved.
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release of the Barbie Jet, Set & Style game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
(NASDAQ: THQI) and Mattel. To create "Hair-tastic" hair styles, style trendy couture and do makeup and nails for spectacularly glamorous clients, Barbie(TM) fans will use the Wii Remote(TM) and their Nintendo DS(TM) and DSi(TM) handheld systems, which incorporate realistic styling movements. Players will work with high-fashion clients in such vibrant locales as Tokyo, Rio de Janiero, Paris and Hong Kong, jetting from one international hot spot to the next aboard the Barbie jet salon.
Barbie(R) Jet, Set & Style(TM) lets players develop and perfect their skills as they prepare to impress the most thrilling client of all: Barbie(TM), who is producing a Global Glam Fashion Show. "Barbie has a rich history in video games, and thanks to Nintendo's popular systems, this is the first time we are able to bring classic Barbie play patterns to a video game," said Martin Good, Executive Vice President of PlayTHQ(TM), the company's division for kids, family and casual games. "Girls around the world love to dress, style and make up Barbie, and we've combined those activities with an exciting story to create a Barbie game experience unlike any before."
Barbie(R) Jet, Set & Style(TM) will take players to 10 different international cities, where they will be able to create custom coiffures in the "Hair-tastic" styling salon; provide manicures and makeovers for ultra-glam clientele; and mix and match wardrobes to make their clients divine. Along the way, they'll gain the experience they need to style for Barbie(TM) herself, at her ultimate Global Glam Fashion Show - and Barbie(TM) needs to look more stunning than ever, since her escort for this worldwide event is none other than Ken(TM). Barbie(R) Jet, Set & Style(TM) is scheduled to be available worldwide this September for Wii (MSRP $29.99 USD) and Nintendo DS/DSi game systems (MSRP $19.99 USD).
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com.
THQ, PlayTHQ and their respective logos are trademarks and/or registered trademarks of THQ Inc. All other trademarks are the property of their respective owners. BARBIE and associated trademarks and trade dress are owned, and used under license from, Mattel, Inc. ©2011 Mattel, Inc. All rights Reserved.
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release of the Barbie Jet, Set & Style game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
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