THQ International Ltd, a division of THQ Inc. and Fila Holding S.p.A, a leading Italian Company in the field of footwear and apparel for sport and leisurewear, today announced a two-year deal giving THQ the worldwide rights to publish videogames under the Fila brand on all console systems manufactures by Sony, Nintendo and Microsoft.
The first two titles announced as part of the deal are Fila Decathlon, a track and field event-based athletics game for Nintendo Game Boy Advance, and Fila World Tour Tennis, a highly detailed tennis game featuring the excitement and precision of the real sport, for the Xbox video game system from Microsoft.
Tim Walsh, Senior Vice President of International Publishing, THQ, commented, “Sports games are amongst the most popular genres, and Fila is one of the most recognised brands across the world for sports apparel. The Fila moniker will add authenticity and help broaden the appeal and credibility of our stunning sports games to a wider audience.”
Michele Scannavini, CEO, Fila Holding, commented “Our whole communication strategy is aimed at those who see sport as a way to have fun and express their enthusiasm. The agreement with THQ, with the simultaneous and complementary opening of the new ‘Fila Sport Life’ flagship store in London, highlights to our determination to be a champion of virtual sport with the same style full of irony, elegance and fun. It is this which has made us unique in the world of real sport, in athletics and tennis in particular, over the last thirty years.”
The forthcoming Fila games will be promoted via an aggressive worldwide marketing and PR campaign. The first games are scheduled for release from early 2002. In addition to standard channels to market, games will also be available through the Fila Sport.Life store and also through the portal www.fila.com.
About Fila Decathlon
Developed by Athletic Designs, Fila Decathlon is the first athletics game to appear on Game Boy Advance. Fila Decathlon features excellent graphics and character animation with an advanced game-play engine. Ten events including 100m dash, hurdles, high jump, javelin, and Pole Vault, test speed, strength and endurance to see if you’ve got what it takes to win - to be the world’s greatest finger-athlete.
Gameplay modes range from single event practice to a full regional, national qualification and Olympic tournament, as well as head to head multiplayer via linkup cable. Players can select from specialist athletes or all-rounders in the quest to win gold and smash world records. Employing the traditional ‘button-bashing’ control method, this is classic game-play enhanced and updated for the new generation. Fila Decathlon puts your digits to the test in the ultimate test of athletic prowess on Game Boy Advance.
About Fila World Tour Tennis
Promising to be the ultimate PC and Xbox tennis simulation, Fila World Tour Tennis builds upon and extends the popular arcade-tennis genre. Developed by Hokus Pokus, the game boasts four modes of play, including an extensive career mode, 4-person simultaneous multiplayer as well as promise of 32 player online tournaments.
Using new technologies, the game will feature a smooth skin skeletal animation system coupled with motion-captured movement for maximum realism. Facial animations create an emotive gameplay experience and an accurate Newtonian physics system will enhance realism with simulation-like ball and object motion. Fila World Tour Tennis will bring stunning 3D graphics and unprecedented gameplay depth supported with realism provided by in-game Fila branding and endorsement.
The first two titles announced as part of the deal are Fila Decathlon, a track and field event-based athletics game for Nintendo Game Boy Advance, and Fila World Tour Tennis, a highly detailed tennis game featuring the excitement and precision of the real sport, for the Xbox video game system from Microsoft.
Tim Walsh, Senior Vice President of International Publishing, THQ, commented, “Sports games are amongst the most popular genres, and Fila is one of the most recognised brands across the world for sports apparel. The Fila moniker will add authenticity and help broaden the appeal and credibility of our stunning sports games to a wider audience.”
Michele Scannavini, CEO, Fila Holding, commented “Our whole communication strategy is aimed at those who see sport as a way to have fun and express their enthusiasm. The agreement with THQ, with the simultaneous and complementary opening of the new ‘Fila Sport Life’ flagship store in London, highlights to our determination to be a champion of virtual sport with the same style full of irony, elegance and fun. It is this which has made us unique in the world of real sport, in athletics and tennis in particular, over the last thirty years.”
The forthcoming Fila games will be promoted via an aggressive worldwide marketing and PR campaign. The first games are scheduled for release from early 2002. In addition to standard channels to market, games will also be available through the Fila Sport.Life store and also through the portal www.fila.com.
About Fila Decathlon
Developed by Athletic Designs, Fila Decathlon is the first athletics game to appear on Game Boy Advance. Fila Decathlon features excellent graphics and character animation with an advanced game-play engine. Ten events including 100m dash, hurdles, high jump, javelin, and Pole Vault, test speed, strength and endurance to see if you’ve got what it takes to win - to be the world’s greatest finger-athlete.
Gameplay modes range from single event practice to a full regional, national qualification and Olympic tournament, as well as head to head multiplayer via linkup cable. Players can select from specialist athletes or all-rounders in the quest to win gold and smash world records. Employing the traditional ‘button-bashing’ control method, this is classic game-play enhanced and updated for the new generation. Fila Decathlon puts your digits to the test in the ultimate test of athletic prowess on Game Boy Advance.
About Fila World Tour Tennis
Promising to be the ultimate PC and Xbox tennis simulation, Fila World Tour Tennis builds upon and extends the popular arcade-tennis genre. Developed by Hokus Pokus, the game boasts four modes of play, including an extensive career mode, 4-person simultaneous multiplayer as well as promise of 32 player online tournaments.
Using new technologies, the game will feature a smooth skin skeletal animation system coupled with motion-captured movement for maximum realism. Facial animations create an emotive gameplay experience and an accurate Newtonian physics system will enhance realism with simulation-like ball and object motion. Fila World Tour Tennis will bring stunning 3D graphics and unprecedented gameplay depth supported with realism provided by in-game Fila branding and endorsement.
Companies:
THQ
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