This November, Deepak Chopra Brings New Meaningto Video Games with Leela, An Interactive Journey of Mind and Body Available Only On Game Console
World-Renowned Expert on Health and Wellness Creates a Revolutionary Experience That Brings Harmony and Balance to Everyday Life
AGOURA HILLS, Calif. - July 25, 2011 - Deepak Chopra, the internationally renowned author and expert on mind-body wellness, brings his extraordinary creativity, insight and philosophies to an entirely new milieu this fall: video game consoles.
Deepak Chopra's Leela, developed by Curious Pictures and published by THQ Inc. (NASDAQ: THQI), is an extraordinary journey into the self that is scheduled to debut Nov. 8 on KinectTM for Xbox 360(R) and on WiiTM, blending ancient philosophies with the newest home-entertainment technology.
Breaking the boundaries of what has ever been created for video-game systems, Leela is not a game. It is a one-of-a-kind experience that invokes whole-body movement with meditation and breathing techniques to relax, stretch and control both body and spirit. In Sanskrit, "leela" means "play" - a concept vital to mind-body wellness.
At its foundation is the concept of the Seven Chakras, spiritual energy centers inside every human being. When these ever-spinning Chakras are aligned, the result is greater well-being, opening new avenues of possibility and personal fulfillment. Seven individual stages of Leela focus on these Chakras - each offering successively more challenging experiences. Each area uses a different section of the body, and as each section is mastered, players have a greater understanding of how to bring these energy centers into alignment. There is no traditional winning or losing in Leela, just as there really is no beginning and end - Leela moves at an individual's pace, and its only aim is to instill an inner sense of harmony and accomplishment.
"The medium of interactive video games is enormously rich and filled with creative opportunity that has barely been tapped," says Chopra, who, along with Curious Pictures, spent more than two years conceptualizing Leela. "There are many people who practice yoga and meditation who have video-game systems in their homes, but they rarely use them - but these are powerful devices, capable of creating wonderful experiences. I hope anyone who explores Leela will feel enriched by what we've created."
On KinectTM for Xbox 360(R), Leela also incorporates "Stillness Meditation," an activity that - for the first time ever - utilizes Kinect technology to display a real-time graphical representation of breathing, offering gentle feedback and guidance for a number of deep-breathing exercises.
Each person who experiences Leela will also have an opportunity to create a personalized "mandala," or visual representation of the inner self. No two can possibly be alike, and each one reflects the beauty, nature, senses and imagination of the individual. Three days after its anticipated debut, on Nov. 11 - or 11/11/11 - Leela will add functionality to allow these personal mandalas to be shared with family or friends using Facebook.
Whether experienced for two minutes or two hours at a time, whether utilized once a week or three times a day, Leela is an utterly unique concept that offers an interactive experience available only on video game consoles this fall from THQ and Deepak Chopra. To learn more about Deepak Chopra's Leela, visit www.deepakchopraleela.com.
ABOUT DEEPAK CHOPRA
Deepak Chopra, MD, world-renowned expert on mind-body healing and bestselling author, collaborates with THQ on this new groundbreaking interactive experience. Heralded by Time Magazine as the "poet-prophet of alternative medicine," Deepak Chopra is a celebrated authority in the field of mind-body wellness, a pioneer in East/West medicine, and a global force in human empowerment. He has authored more than 60 books which are translated in more than 85 languages including 18 bestsellers on mind-body health, spirituality and peace. He is the founder of the Chopra Foundation and co-founder of the Chopra Center for Wellbeing at the La Costa Resort in Carlsbad, Calif.
ABOUT CURIOUS PICTURES
Curious Pictures (www.curiouspictures.com) is a creatively driven, multi-platform production and entertainment company. Curious uses its extensive production, animation and advertising expertise to create award-winning entertainment in all media in the form of television shows, video games, new media content, feature films, commercials, network promos, music videos, visual effects, and books. Its credits include TV series such as the recently debuted Team Umizoomi (Nick Jr.), Little Einsteins (Disney) and Codename: Kids Next Door (Cartoon Network); animation for the videogame sensations Rock Band, Dance Central, and Rockstar Games; and work for many of the most respected brands worldwide.
ABOUT THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, Calif., THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and its logo are trademarks and/or registered trademarks of THQ Inc. All other trademarks are property of their respective owners.
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release of the Deepak Chopra's Leela game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Deepak Chopra's Leela, developed by Curious Pictures and published by THQ Inc. (NASDAQ: THQI), is an extraordinary journey into the self that is scheduled to debut Nov. 8 on KinectTM for Xbox 360(R) and on WiiTM, blending ancient philosophies with the newest home-entertainment technology.
Breaking the boundaries of what has ever been created for video-game systems, Leela is not a game. It is a one-of-a-kind experience that invokes whole-body movement with meditation and breathing techniques to relax, stretch and control both body and spirit. In Sanskrit, "leela" means "play" - a concept vital to mind-body wellness.
At its foundation is the concept of the Seven Chakras, spiritual energy centers inside every human being. When these ever-spinning Chakras are aligned, the result is greater well-being, opening new avenues of possibility and personal fulfillment. Seven individual stages of Leela focus on these Chakras - each offering successively more challenging experiences. Each area uses a different section of the body, and as each section is mastered, players have a greater understanding of how to bring these energy centers into alignment. There is no traditional winning or losing in Leela, just as there really is no beginning and end - Leela moves at an individual's pace, and its only aim is to instill an inner sense of harmony and accomplishment.
"The medium of interactive video games is enormously rich and filled with creative opportunity that has barely been tapped," says Chopra, who, along with Curious Pictures, spent more than two years conceptualizing Leela. "There are many people who practice yoga and meditation who have video-game systems in their homes, but they rarely use them - but these are powerful devices, capable of creating wonderful experiences. I hope anyone who explores Leela will feel enriched by what we've created."
On KinectTM for Xbox 360(R), Leela also incorporates "Stillness Meditation," an activity that - for the first time ever - utilizes Kinect technology to display a real-time graphical representation of breathing, offering gentle feedback and guidance for a number of deep-breathing exercises.
Each person who experiences Leela will also have an opportunity to create a personalized "mandala," or visual representation of the inner self. No two can possibly be alike, and each one reflects the beauty, nature, senses and imagination of the individual. Three days after its anticipated debut, on Nov. 11 - or 11/11/11 - Leela will add functionality to allow these personal mandalas to be shared with family or friends using Facebook.
Whether experienced for two minutes or two hours at a time, whether utilized once a week or three times a day, Leela is an utterly unique concept that offers an interactive experience available only on video game consoles this fall from THQ and Deepak Chopra. To learn more about Deepak Chopra's Leela, visit www.deepakchopraleela.com.
ABOUT DEEPAK CHOPRA
Deepak Chopra, MD, world-renowned expert on mind-body healing and bestselling author, collaborates with THQ on this new groundbreaking interactive experience. Heralded by Time Magazine as the "poet-prophet of alternative medicine," Deepak Chopra is a celebrated authority in the field of mind-body wellness, a pioneer in East/West medicine, and a global force in human empowerment. He has authored more than 60 books which are translated in more than 85 languages including 18 bestsellers on mind-body health, spirituality and peace. He is the founder of the Chopra Foundation and co-founder of the Chopra Center for Wellbeing at the La Costa Resort in Carlsbad, Calif.
ABOUT CURIOUS PICTURES
Curious Pictures (www.curiouspictures.com) is a creatively driven, multi-platform production and entertainment company. Curious uses its extensive production, animation and advertising expertise to create award-winning entertainment in all media in the form of television shows, video games, new media content, feature films, commercials, network promos, music videos, visual effects, and books. Its credits include TV series such as the recently debuted Team Umizoomi (Nick Jr.), Little Einsteins (Disney) and Codename: Kids Next Door (Cartoon Network); animation for the videogame sensations Rock Band, Dance Central, and Rockstar Games; and work for many of the most respected brands worldwide.
ABOUT THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, Calif., THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and its logo are trademarks and/or registered trademarks of THQ Inc. All other trademarks are property of their respective owners.
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release of the Deepak Chopra's Leela game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
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