THQ Announces Wireless Entertainment Division

Doug Dyer named General Manager of THQ Wireless, THQ and Siemens announce new wireless gaming engine.

Posted by Staff
THQ today announced a new division, THQ Wireless, dedicated to developing content exclusively for the emerging mobile entertainment arena. THQ also named Doug Dyer general manager of the new division. THQ Wireless currently has several games in development for upcoming Java-based mobile phones, the first of which is scheduled to release in fall 2001, and will be demonstrating games at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center May 17-19.

THQ intends to become a leading supplier of content for mobile devices and is currently exploring business opportunities with major operators, handset manufacturers and mobile network equipment manufacturers worldwide. THQ Wireless will be based in Calabasas, CA, but will have an international focus with much of its business conducted through its offices in Europe.

Additionally, THQ announced an expansion to its previously announced publishing agreement with Siemens AG’s Information and Communication Mobile division. The two companies are currently developing an advanced mobile gaming engine for use on next-generation Java phones. This new engine will provide game developers with a universal game Application Programming Interface (API) for Java-based mobile phone development. This API will simplify the process of developing and maintaining game software on evolving wireless devices.

“We anticipate the wireless gaming market growth to mirror that of the console gaming market over the next few years with wireless gaming revenues expected to reach 6 billion worldwide by 2005,” stated Tim Walsh, senior vice president, International Publishing, THQ. “THQ’s proven ability to create compelling game content on every platform, particularly handheld systems, positions us as the natural leader in making the move into wireless game publishing.”

“Our expanded partnership with THQ furthers our commitment to leading the mobile entertainment world,” stated Peter Zapf, president, Mobile Phones, Siemens Information and Mobile Group. “The future of wireless gaming is dependent on a common application platform for game developers. Siemens' strong experience with Wireless Java-based mobile phone development will ensure that, together with THQ, mobile customers will see exciting games on Siemens’ handsets.”

“I look forward to helping establish THQ as a leader in wireless entertainment,” stated Doug Dyer, general manager, THQ Wireless. “We plan to extend our leadership position in handheld gaming to all wireless platforms by creating a broad range of original and branded mobile games that can be licensed and distributed across the globe.”

THQ will be providing live demonstrations of their games on the prototype of Siemens’ Java-based mobile phone and on Motorola’s Java phone, the I50 SX at the Electronic Entertainment Expo (E3) May 17-19 at the LA Convention Center. THQ’s booth, #4001, is located in Petree Hall.
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