Sonic Reeboks Challenge Winner Burns Rubber

Neil Riddaway stormed home to win the Sonic Reebok Challenge just 0.05 seconds ahead of the second place contender in Sonic's online challenge.

Posted by Staff
It was a photo finish, you might say, as Neil Riddaway stormed home to win the Sonic Reebok Challenge just 0.05 seconds ahead of the second place contender. Of the 3500 entrants across Europe who took part in Sonic the Hedgehog?s online challenge, Neil?s winning time of 46.09 seconds guaranteed him first prize of a personalised Dreamcast pod, and 1,000 worth of Reebok sportswear, including the latest Reebok DMX shoes (which contestants had to collect in the game).

Contestants from across Europe downloaded to their Visual Memory unit a specially designed version of the Sonic Adventure Emerald Coast course from a website only accessible with their Sonic Adventure Dreamcast game. They were required to retrieve five pairs of hidden Reebok DMX trainers which Dr Robotnik had stolen from Sonic?s wardrobe, while competing for the fastest completion time. Times were then uploaded to Dreamarena ? the dedicated exclusive website for Dreamcast owners ? so that contestants could gauge their rating. Contestants were allowed to enter as many times as they wished. Winners were notified via e-mail and their names are published on the Sonic Home Page and on Dreamarena.

J-F Cecillon, Chief Executive Officer, Sega Europe, said:

?The European Sonic Speed Challenge with Reebok DMX, was the first on-line Sonic Adventure competition targeted specifically at Sega?s European audience. Reebok?s support both in-game and for our consumers made this a truly stimulating competition. These kind of competitions are the next step to creating Dreamcast?s on-line community.?

For further information please contact

Pete Devery 0171 471 6838 pete@powerhousepr.com

Jools Moore 0171 471 6839 jools@powerhousepr.com

Switchboard 0171 371 3333

Images can be found at: www.powerhousepr/dreamcast/images.htm


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