GFI Signs Publisher-wide Agreement for AGEIA PhysX Technology

GFI and AGEIA Team to Develop New Tools for Artists to Create Physics-Optimized Objects

Posted by Staff
LOS ANGELES & MOUNTAIN VIEW, Calif. -May 10, 2006- AGEIA(TM) Technologies, Inc., the pioneer in hardware-accelerated physics for games, today announced at E3 that Russian publisher GFI has signed a publisher-wide agreement to use AGEIA PhysX(TM) technology in upcoming game titles. GFI chose AGEIA PhysX technology because of its advanced physics capabilities and low development costs, which will allow GFI developers to offer rich physics functionality even in smaller-budget titles.

AGEIA and GFI are collaborating to optimize physics on several GFI titles to be released this year. The two companies are also developing tools together that will improve the way artists create and prepare objects for advanced physics. Future titles from GFI will include extensive content optimized for the AGEIA PhysX processor, available now in game PCs from Dell, Alienware and Falcon Northwest, and on add-in boards from ASUS and BFG Technologies starting in May 2006.

"We are strong believers in dedicated hardware for physics and you will certainly need an AGEIA PhysX processor to see all the cool content we are implementing in several of our upcoming titles," said Slava Plotnikov, CEO of GFI. "Our relationship with AGEIA will help us deliver better titles with lower development costs, thanks to the easy implementation and unparalleled physics capabilities of AGEIA PhysX technology."

"GFI is a key publisher and distributor for Russia, Ukraine and Eastern Europe," said Kathy Schoback, vice president of content acquisition at AGEIA. "We hope to continue working closely with GFI to help them create AGEIA PhysX-enabled content for those key markets and the world."

About GFI

GFI was founded in 2003 by a group of game industry specialists as a publisher and developer of PC games and multimedia products entirely focused on the whole cycle of development and promotion within home and international markets. GFI targets the following main segments: development and marketing of computer games, courseware and edutainment; mobile segment, which includes entertaining products, business-software and various services; digital distribution of games; and distribution of cartoon DVD-film series with excellent quality of recording, insonation and translation. The main objective of GFI within the segments is to monitor and analyze the market, observance of European and American business-foundations and support of developers of games and services.


AGEIA(TM) Technologies, Inc., is the pioneer of hardware-accelerated physics for PC games and has developed the world's first dedicated physics processor, the AGEIA PhysX processor. The AGEIA PhysX(TM) processor powers massive and pervasive real-time interactive worlds that for the first time obey the laws of classical physics. AGEIA provides a world-class cross platform software development kit to simplify advanced physics programming for the PhysX processor, as well as next-generation gaming consoles. AGEIA is changing the face of gaming by working with more than sixty leading developers and publishers to deliver the next generation of physically immersive entertainment. The company, headquartered in Mountain View, Calif., is privately held. For more information visit