You may, if you are lucky, have missed the recent clusterfunk of Spike TV / VGX Awards for most cringingly partronisingly, inept, cynical, over-commercialised and Shopping-Channel-Like industry awards ceremony starring Geoff Keighley and a chap called Joel McHale from Community, and Spy Kids: All the Time in the World. Fear not! The be-worst bit are below in video form.
Seriously though, these awards included actual official people from actual companies who make games that they want you to buy. Lovely people like Tim Schafer and Reggie. Watch the video and tell us that this is an industry that, in its mainstream guise, is eating itself arse first.