This new Dead Rising 3 'making of' video gives us a bit of background, a look at weapon customisation and a sneak peak at vehicles... oh, and there's a ****tonne of zombies too.
There's also this little nugget from the game's producer, Mike Jones, about the game world: "It's larger than both our previous games combined, multiple times over."
Also: blood! Don't forget blood, there's lots and lots and lots of blood. So yeah, watch the video below!