In a move reminiscent of clothing and perfume brands, 2K Sports has named JAY Z as 'executive producer' on NBA 2K13.
It's not quite as left field ('left court'? Is that a thing?) as it sounds. JAY Z has a strong interest in sports, as evidenced by his stakes in the 40/40 sports club and the NBA's Brooklyn Nets.
So what does this actually mean for the game? "As Executive Producer of NBA 2K13, JAY Z?s artistic vision and style will permeate the experience , from the overall look and feel of the game, to the hand-picked soundtrack, interactive in-game menus and more", states 2K.
JAY Z has also apparently hand-picked the soundtrack, which looks like this:
The Hours - Ali in the Jungle Too Short - Blow the Whistle (Main) Eric B. and Rakim - I Ain?t No Joke Phoenix - 1901 JAY Z - Pump it Up (Freestyle) Puff Daddy and the Family - Victory (feat. Notorious B.I.G. & Busta Rhymes) Daft Punk - Around The World (Radio Edit) Santigold - Shove It (feat. Spank Rock) Kanye West - Amazing JAY Z - Run This Town The Dirty Projectors - Stillness is the Move Nas - The World is Yours Coldplay - Viva La Vida Roy Ayers - We Live in Brooklyn, Baby Justice - Stress JAY Z - The Bounce Kanye West - We Major (feat. Nas & Really Doe) Mobb Deep - Shook Ones, Pt. II Meek Mill - Ima Boss (Instrumental) Kanye West - Mercy (feat. Big Sean, Pusha T, and 2 Chainz) U2 - Elevation JAY Z - On To The Next One JAY Z - Public Service Announcement JAY Z - H.A.M. (Instrumental)