A PS3 and a pretty girl
It seems that Sony is finally feeling the benefit of the lack of success third-party publishers have been suffering from for ever and ever.
SCEA Senior VP of Publisher Relations, Rob Dyer, told Industry Gamers that, "What publishers have said is they're not going to spend the resources on Wii... In the past, it was 'Look how hot the Wii is,' or 'Look how hot the DS is,' and 'We should put resources there.' They did that and realized, 'You know what, third-party product just doesn't sell on that platform.'
"So now they're taking those resources, coming back to us and saying, 'Sony we're going to be able to provide you with that exclusive content,' or 'We're going to put more engineers on it and figure out to maximize the Blu-ray and get more out of PS3.'"
Dyer went on to add, "And I don't even have to fight for their hearts and minds; I just show them the TRST (Toy Retail Sales Tracking) data with regards to how many top 10 titles are third-party titles on the Wii, or how many top 10 titles are third-party titles on the DS. Not many. It's not a hard story to sell, and they get that. Unless they've got a particular franchise that's worked well on the Wii, you don't see a lot of innovative new IP coming out on that platform."
That's all nice for Sony, isn't it? Seems a bit odd that it's taken publishers this long to notice they're not doing that well on the Wii, but there you go.
SCEA Senior VP of Publisher Relations, Rob Dyer, told Industry Gamers that, "What publishers have said is they're not going to spend the resources on Wii... In the past, it was 'Look how hot the Wii is,' or 'Look how hot the DS is,' and 'We should put resources there.' They did that and realized, 'You know what, third-party product just doesn't sell on that platform.'
"So now they're taking those resources, coming back to us and saying, 'Sony we're going to be able to provide you with that exclusive content,' or 'We're going to put more engineers on it and figure out to maximize the Blu-ray and get more out of PS3.'"
Dyer went on to add, "And I don't even have to fight for their hearts and minds; I just show them the TRST (Toy Retail Sales Tracking) data with regards to how many top 10 titles are third-party titles on the Wii, or how many top 10 titles are third-party titles on the DS. Not many. It's not a hard story to sell, and they get that. Unless they've got a particular franchise that's worked well on the Wii, you don't see a lot of innovative new IP coming out on that platform."
That's all nice for Sony, isn't it? Seems a bit odd that it's taken publishers this long to notice they're not doing that well on the Wii, but there you go.
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