'Intense' Change for Dead Space Developer

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'Intense' Change for Dead Space Developer
Electronic Arts' Redwood Shores studio - the one behind Dead Space and the upcoming Dante's Inferno - has had a lick of new paint. Well, new branding. It will henceforth be known as 'Visceral Games'.

The reason for this, according to EA, is, "to better reflect the studio’s culture, identity and focus on creating intense action-oriented intellectual properties."

EA's all into its 'labels' and not having studios subsumed into its corporate identity at the moment, so this makes sense.

“Action, intensity, excellence. It isn’t just in our DNA, it’s in our blood”, said Glen Schofield, VP and GM of Visceral Games (on fine corporo-speak form, we should add). “For the past two years, we have adopted a new culture that prizes excellence above all else. Primal action is the beating heart of the studio and now our new name reflects that.”


Smar Talec 5 May 2009 19:06
Since DNA is in every cell of a human, it is totally redundant to say "It isn’t just in our DNA, it’s in our blood" because DNA is in their blood, so it if it in their DNA (and the just indicates that it is) then it is perforce in their blood.

However, he lists thee properties, and then moves into the singular.

S maybe he should have said: "Action, intensity, excellence. They are in our DNA... and therefore, logically, in our blood”

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