MCV Awards: The Winners

The MCV Awards happened last night and the winners have been named.

Nintendo was the big hitter of the night, with the company scooping up four wins. LittleBigPlanet was also commended, as were Fallout 3 and Activision Blizzard.

The Awards are, according to MCV publisher, Intent Media, "Voted for by a panel of opinion formers and leaders within the games business".

You can see the list of winners in full below.

RETAIL
Star Store: Gamestation – Birmingham New Street
Retail Innovation: HMV Gamerbase
Store Manager: Mike Barnes & Pearl Robinson (GAME Oxford Street)
Online Retailer: Play.com
High Street Retailer: GAME

PR & MARKETING
PR Team: Nintendo
Games Campaign: Wii Fit
New Games Brand: LittleBigPlanet
Marketing Team: Nintendo
Marketing Innovation: New Xbox Live Experience

PEOPLE & INDUSTRY
UK Development Team: Rockstar North
Distribution Team: Centresoft
Sales Triumph: Fallout 3 - Bethesda
Sales Team: Sega
Games Publisher: Activision Blizzard

SPECIAL AWARDS
MCV Retail Advisory Board - Special Recognition: Andy Yates (Nintendo)
Grand Prix: EA Sports