LittleBigPlanet's Sackboy is now an icon according to Stephanie Freeman, Licensing & Peripherals Manager at SCEE.
"Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet", she tells MCV stablemate, ToyNews.
This comes off the back of SCE signing a deal with Target Entertainment to license Sony PlayStation software... expect toys.
According to Helen Howells the Global Brand Director at Target, "With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."
'Longer standing' fans. That's all-new business BS for us, it's going in the dictionary along with 'experience' meaning 'product'.
"Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet", she tells MCV stablemate, ToyNews.
This comes off the back of SCE signing a deal with Target Entertainment to license Sony PlayStation software... expect toys.
According to Helen Howells the Global Brand Director at Target, "With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."
'Longer standing' fans. That's all-new business BS for us, it's going in the dictionary along with 'experience' meaning 'product'.
Companies:
Sony
Read More Like This