Marketing Magazine would have us believe that the British Army's 'Start Thinking Soldier' advertising campaign is to use a Doom
-style online gme.
"The first mission features an explosives factory in the desert. Viewers are given the options: to burst in through the doors, to carry out an air strike or to blow a hole in the wall. Each commercial concludes with a voice-over stating: ‘Show us your Army skills....Start Thinking Soldier. Online'".
"Once online, participants pick one of the options and are given immediate feedback on their decision. From there it is possible to take part in a whole range of online challenges, reminiscent of the video game Doom
, that test a variety of skills including observation, problem solving, intelligence, memory, navigation, and awareness - all resulting in detailed feedback on your own performance and natural skills and weaknesses", says the mag.
We've looked at it (pictured right) and it's like no version of Doom we've seen in a while. Check it out yourself
if you wish... however, we think that it's all just a killing simulator and should be banned outright at all costs immediately, of course.