David Daniels, director of marketing for Konami: "Because we have leadership in the survival horror genre, we're passionate about it and wanted to find another property on par with
Silent Hill.
"
Saw has grossed over $600 million worldwide and sold over 28 million DVDs, so we felt like it was a great opportunity to align ourselves with one of the most successful horror film franchises in history."
Yay, is this a 50million flies can't be wrong argument?
He continues:
"
Silent Hill is more about psychological terror, but Saw for us is more about graphic, intense horror that overwhelms you."
"We want players to turn away from the screen for just a moment because of the visual intensity."
Source