EA: Weirdest PR Headline Yet

Posted by Staff
EA: Weirdest PR Headline Yet
We've just received a release from Electronic Arts with a headline that confused us somewhat. The headline is:

"Electronic Arts And Hasbro Announce Online Destination For Girls In Development Based On Popular Littlest Pet Shop Property"

"Girls in development"? We were concerned. But it turns out that it's not about pre seven-week-old embryos at all. It's about an "online entertainment and community destination for girls". This is, apparently, an 'experience' for lasses and their virtual pets.

It's good to know that, despite economic catastrophe, crazy weather, and England losing at all sport, marketing lingo goes on... and on... and on.

Seen anything video game-related that you feel should be berated and mocked? Send it to feedback@spong.com with the word 'Nibbles' in the title... and we'll only run the damned thing.

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