Transmedia - Seems to be the Hardest Word

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Topic started: Sat, 8 Jun 2013 18:03
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Hal Hefner
Sat, 8 Jun 2013 18:03
In all honesty, the word in straight up linguistics means to transcend media. What the hell is wrong with that? Well whether anyone will admit it, because it's not PC, I think the biggest reason people are so noncommittal to the word--has to do with that ti sounds so much like the transsexual, the transgender and that makes them uncomfortable. NOW, nobody will admit that but it's true. I run a huge group in LA called Tranemdia LA. I make Transmedia, I work at Ignition which created the Prometheus campaign and I worked at Fourth Wall studios. I'm not really one to back down from much and I've always been a firm believer to stand behind my opinion, so I'm going to back the word Transmedia, until something else can better describe what we're trying to do.

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