What did GarageGames do? Well, for one thing, they made TRIBES. Plus, they made Marble Blast Gold which is one of the most widely distributed games around. (Ships on every single mac. It's available on PC, Mac and Linux. Plus, it's currently the most popular game on Xbox Live Arcade).
They know how to make fun games. Screw nintendo, I'll stick with GarageGames
The idea behind the whole thing is to attract a variety of people to gaming. Would your gran play Halo 3? Or will she play Marble Blast Gold and the like? Most non-gamers I know, that elusive target for the games companies, will play Solitaire or Minesweeper. They wouldn't even consider a "proper" game, and yet they play these as if it was just a standard part of owning a PC. And THAT is where this idea and deal comes in.
Breaking down the barriers of gaming, like all but Sony are aiming for, needs games of a simple yet addictive nature to get the non-gamers involved. This is a good start, and very promising.
How many people believe the "attract new gamers" stance that all three console makers seem to be pushing?
Where are they going to buy their console? Game? Gamestation?
Have you ever considered going into one of those shops when you aren't a gamer?
Try this, find a specialist shop near you that deals with things you know nothing about, guitars, hi-fis, DIY, Games Workshop, whatever, just something technical that you know nothing about. Now try to get the information you need to know which thing to buy. Now try to understand it.
That's what its going to be like for a non-gamer going into a games shop. Most kids are gamers, so we're talking about older people, right? Going into a "kids" shop to get a "game player".
So are they going to go and buy a console at the supermarket? "Milk, eggs, bread, PS2, coffee." Doesn't seem likely, does it?
All the above leaves out the huge leap of imagination required for a non-gamer to feel the desire for a console or handheld. If friends who game were going to influence them, they probably would have by now, the GBA has plenty of "introductory" games, so does the PS2. There are loads of games that parents could play with kids that might spark an interest in more grown up games.
The non-gamer market is getting smaller and trending older as time goes by. My parents finally got a computer four years ago, after I first had one 22 years ago. They don't use it for anything except the occasional letter and a few games of Spider Patience. They don't use any interactive features on their Sky box, they don't even see the attraction of Sky+ at the moment. They aren't going to get a console any time soon.
Are our parents the cut-off for games, people who won't be motivated to buy a console no matter what games are available? Who's left? My generation was the first to take to computer gaming in a big way. All the big magazines and companies have sprouted up during my gaming lifetime. However, plenty of people my age still don't game.
So younger than me, loads of people game, my age not so many, older than me hardly anybody does and probably never will.
My god, I've just answered my own question. People my age and around are the ones to be marketed to in order to expand gaming! And I already game! I'm an influencer!
I need to be sent stuff so I can evangelise to the new mass market!
Are you listening Sony, Microsoft and Nintendo? Send me stuff, I'm an influencer!
Isn't it funny where you get to when you just sit down any type? :-)
3960 comments
It's good that they are working with Garage Games but what have they produced that is so great?
I'll stick with Nintendo, thanks.