Amazon's New Kindle Fire is a Games Machine Too

I can see why people bought a Kindle over (or in addition to) an iPad - because it was just different enough and had a specific purpose. I don't think this one will be nearly as successful.

Consumers will compare it directly with the iPad, and at the moment that is the hot gadget to beat. Without 3G, a camera, microphone and tiny 7" screen, I'm not sure people will be sold on it over Apple's tablet.