I don't think they know how to do that effectively. If they did they would have crackdown on it years ago. Other gaming trade shows suffer from the same problem.
Might be an idea to just have bouncer on the door. Lol
Honestly I don't see whats so hard about it. You just hire the Hell's Angels to work security and...oh, wait...yeah...
But yeah, if they were selling passes and crap...thats a symptom of a larger disease. Attendance at such an event is a privelege and should be seen as such and also a privelege which can be revoked. A Zero Tolerance policy for gnurdish hijinx would hopefully get this message across.
Someone unauthorized jumps the line to use the 'press-only' units or attempts to access areas they're not supposed to be in, boot em from the whole show, revoke their pass and take a hard look at who or whatever they used as an excuse for entry. Sure, it'd prolly be hard work and it'd take a few years to convince the gnurds that you mean buisness, and some bloggers would be denied press credentials, but eventually it'd all work out and we'd have an E3 we could all be proud of. Mass Media coverage for the hoi polloi, enough psudeo-public to justify a big gaudy show, and enough special access to keep the press' superiority complex satisfied and enable them to do their job.
Actually pulling this off would be significantly harder than what they're doing now, but the more difficult path is the more rewarding in the long run.
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Might be an idea to just have bouncer on the door. Lol