Wii The People: Cool Reception For Nintendo Moniker

Internet nil, Real World one.

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Wii The People: Cool Reception For Nintendo Moniker
Well, unsurprisingly the fanboys don’t like Wii. The Internet has been rocked to its very core, with anti-Nintendo flak flaming on all the major Western gaming sites since yesterday afternoon's announcement about the final name for Nintendo’s new toy.

Of course, nobody in Japan seems to be really that bothered either way. SPOnG asked colleagues over there earlier today what the response had been and we were told: “We asked around a load of guys over here and they all don't care - it's pretty neutral in Japanese.”

For the record, SPOnG likes Wii, because it’s like nothing that has ever gone before. And we agree wholeheartedly with Wired’s Chris Kohler who noted earlier today, “Of course, I expect the Internet to brim over with toilet humor; that is what the Internet is for. But the Internet is not real life. [Nintendo has] already proven this in a variety of ways related to Nintendo product announcements… In short, the fuss over Wii is an Internet Problem, not a Real Life Problem. In real life, the name's soundalike will pass almost entirely without notice. The positives of Wii will vastly outweigh the negatives.”

It's a good point, well made. It seems many gamers have very limited short-term memories. Think back to the initial derision from the fanboys after the announcement of the Nintendo DS and, for that matter, Nintendogs. The reaction to the Wii announcement is merely an echo of this.

As Nintendo has repeatedly stressed to SPOnG, it’s not really about the word, it’s more about the concept. Which, to give a nod to the fanboys, may well be cringingly pretentious, but, it will work. Remember what you first thought when you heard the words iPod, Google and Yahoo. Wii is not some crazy Japanese concept foisted onto Nintendo’s Western offices. Rest assured that this has been focus-grouped to the nth degree.

There has never been a clearer statement of intent of Nintendo’s ‘New Ways To Play’ PR strategy of targeting non-traditional, casual gamers than giving their new console this barking mad name. Note also that it is not even the Nintendo Wii. Just Wii.

Wii has got more non-gamers talking about a console that is not yet on the market than perhaps anything else in the history of videogame marketing.

SPOnG also thinks that the strategy of using the same word/symbol worldwide is pure genius. Again, as Chris Kohler notes in Wired: “"Revolution" was never going to fly in Japan, where the word is nearly unpronounceable. The end. If it's a shock to anyone, it's only to those who can't imagine a world beyond their tiny corner of it.”

Websites and petitions have already popped up demanding that Nintendo change the name. This is not going to happen. Get over it. Find something better to do with your spare time than writing daft toilet jokes in forums. Like, err, playing games and enjoying yourself perhaps? Loosen up a little.

Whilst most forum postings we saw last night and this morning - probably around 90% or so - were fairly vitriolic and anti-Wii, there were a few choice ones, such as the following round up from one, which we pretty much agree with:

Microsoft/Sony fanboys will go 'lol that's shit lol'

Nintendo fanboys will go 'omg it's so cool and great and unique skeet skeet skeet'

Gamers, that's most of you guys, will be all 'omg such a shit name' but will get over it RIGHT BEFORE E3 when you KNOW the exciting shit is coming, in fact, in that respect, this announcement has pretty much been timed to perfection. Those of you who were excited by the rev to begin with will still get one, particularly after all the cool shit you will probably be seeing at E3, you will probably be just as hyped as you may have been last night when you had no idea about Wii. Those who weren't really interested with the Rev to begin with probably won't change their minds.

This will then grab casuallers attention, in all the wee=piss territories it'll get a couple of guffaws then they'll get over it, and I think the name will stick. The point about Google, Yahoo, iPod and all that stuff was pretty valid.

To those of you still hung up about the wii = wee = piss thing, try and just think of it as we, maybe? I mean, it's not as though saying we normally gets to you.
'Hey guys, we should go to the movies tonight OMG DID YOU HEAR THAT? I SAID WE!! THAT MEANS URINE! THE STUFF THAT COMES OUT OF YOUR PENIS WHEN IT'S NOT STIFF! ISN'T THAT AMUSING?! LOL!'
Companies:

Comments

Showing the 20 most recent comments. Read all 39.
realvictory 29 Apr 2006 15:25
20/39
I've been thinking about it, and almost every word associated with "gaming" is a stupid word, let alone the word "gaming" itself. (Game is a noun, FFS!)

So I'm going to try to make a list of other "gaming" words that are also stupid:

Gaming (as a verb)
XBox
Super [insert word here]
[Insert word here*] 64
Mega Drive
Master [insert word here]
[Insert word here] Cube
[Insert word here**] 360
Joypad
Hi (as an abbreviation of "high")
Console
[Insert word here***] Pad
Bit
Byte
Virtual [insert word here]
[Insert word here] Boy
[Insert word here] Stick
[Any name of a planet/Roman god]
Zone/Stage****
[Insert word here] Up]
Power [insert word here]
[Insert word here] Gear
Chip*****
Next Generation/Gen******

*That isn't the 64th interation of something
**That isn't related to degrees, or isn't the 360th iteration
***That isn't something padded
****When used for describing levels in linear progression
*****Should only be used for describing edible potato products
******There's always going to be a next one

Yes, that means that I like the names Dreamcast, 3D0 and Neo Geo. Anyway, there must be plenty more, but I got bored.
lozbag 29 Apr 2006 20:27
21/39
"No, it's not; the majority of people are not giving their opinion on the internet, and therefore it is NOT "real life". More people give their opinions OUTSIDE the internet, and indeed internet opinion is hardly held in any regard by any "real" source, like newspapers or broadcasters.

By considering the internet "real life", maybe you're saying something about yourself rather than the author.
"

This is crap and you know it. The internet is not just used by fanboys on insular fan boy web sites. Real people with real lives rely on internet news and opinion to the tune of some real money.

Your "real" newspapers and broadcasters also spend millions (yes £millions) on a significant web presence. Look at the "BBC" or "The Guardian" for examples. Both sources will report the re-nameing of Wii.

Opinion starts from the ground up, and that includes the internet (in a big way for the last few years). That very much includes other "sub-cultures" within the internet.

"By considering the internet "real life", maybe you're saying something about yourself rather than the author.
"

If you are trying to say that because I consider the internet a worthy player in world media I am somehow a deluded geek, you could not be more mistaken …perhaps though it is somewhat sad that you don't consider your own opinion "real".
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Earl 29 Apr 2006 21:16
22/39
great name for a console

Piss..

i bet sony and micrsoft are wiing themselves
retronaut 29 Apr 2006 23:07
23/39
Wii is just a name... Revolution was the real deal!

It's sad that they changed the name.
ajmetz 30 Apr 2006 00:08
24/39
I'm surprised how quickly I got tired of wee jokes.
majin dboy 30 Apr 2006 12:19
25/39
well,my first post regarding wii.

i thot id leave it this long to gain a proper opinion,and not act from a knee jerk reaction. firstly wen i saw it i thot nintendo had made a huge mistake, and a lot of me still thinks they have.

but there are factors which make me think every thing will be okay.

i) its only a name,if it had been called the nintendo jizz bomb,it would still posess the same potential, functionality ways anyway.

ii) thers somepart of me that thinks Nintendo have made the best decision of marketing history, give of take a few,cough. i can just see a lot of people talking about this and remember kids, any publicity is good publicty. Cast your minds back to GDC 05,wen the revmote(can we still call it this or do we have to sound like jonathan ross prounceing remote???? wiimote)was unveiled,remember the shock?the horror?the fear? the sorrow?(completed MGS3 last nite for first time)i think nintendo will shock us again and again the internet will be ablaze.

iii)its nintendo for f**k sake.

I think when people get over the shock and nintendo continues to gain momentum with various announcements,wii will gain back any of those week fanboys who dissed it just because of its name change. Yes, REVOLUTION is a strong name for a console but Wii is the revolution.
charming_fox 30 Apr 2006 14:46
26/39
I hope you're right, dude. I would hate to see a console go down in flames just because of a silly name. Can I ask one thing tho? How does me disliking the name Wii make me a fanboy?
ajmetz 30 Apr 2006 15:15
27/39
I once read somewhere about products with funny names, that bombed abroad due to lack of cultural sensitivity. Apparently there was a car by Ford called Nova, which in one territory's language sounded like their words for "No Go", and sales were really poor, as people joked about it, and didn't think it would start.

Oh, wait a minute, a quick Google search contests that rumour:
http://www.snopes.com/business/misxlate/nova.asp
....so I guess we'll have to wait and see.
wanderingsoul 30 Apr 2006 18:03
28/39
Regardless if the name is good or bad, this is pure marketing genius on the part of Nintendo. I don't agree with the name, but what does that matter really? The fact is everyone posting right now is a fan of Wii. How did I come to this conclusion you ask? Simple. Nintendo released the final name for the console mere weeks before E3. How many gamers are thinking of "Playstation 3" right now, or even "Xbox 360?" Those names are extraordinarily "ho-hum" by nature. They are just the next iteration of something we can expect.

But now all eyes are on Nintendo. Who gives a sh*t about what Sony or MS have to offer when Nintendo just dropped this PR bomb? People will wonder and be curious and want to find out more and understand what is meant by "Wii" rather than what we've come to expect. By this everyone posting is a fan. Your attention is directed towards Nintendo and not Sony or Microsoft. You're posting on a Nintendo thread and not a Sony or Microsoft thread. Look at the sheer amount of replies about a single, solitary name. Whether you dislike the name or not you are a follower and thus a fan. A negative fan at the moment but every single one of you are a fan for the single reason that Nintendo has now captured your attention. Now that they have your attention they're going to attempt to sway it from the name and hook you by displaying the system's capabilities at E3.
warbaby 1 May 2006 01:06
29/39
Bah, I'll take the flak from my friends for owning a Wii. I can already here the little children bashing the console. I could care less what it's called, but I'm thinking its not really an appealing name. Wii doesn't really have an English meaning, and considering a great chunk of the gaming community speaks english, it may be a good idea to incorporate that. Any publicity is good for Ninty, but...

Gotta be one of the fist single syllable console names...
n0tforyou 1 May 2006 05:10
30/39
You know, it's funny, all this "dumb name" stuff (it is a very dumb name imo); but all the jokes about it are even funnier.

Note: both instances of "funny" == "stupid"

I don't know about you guys, but ever since the NES, I've called any Nintendo box I'm referring to as "Nintendo."

I didn't say "Hey, want to play Killer Instinct Gold on Nintendo 64" or "Do you like Metroid Prime for Nintendo Gamecube" -- I simply said "Do you like metroid prime on Nintendo." In most cases, based on context, they would know whether I'm talking about the current version or the original. If they were too stupid, of course I would elaborate. But come on.

If I say "I used to love Nintendo's Diddy Kong Racing," what the hell system do you think I'm talking about? Yeah...
warbaby 1 May 2006 12:11
31/39
n0tforyou wrote:
You know, it's funny, all this "dumb name" stuff (it is a very dumb name imo); but all the jokes about it are even funnier.

Note: both instances of "funny" == "stupid"

I don't know about you guys, but ever since the NES, I've called any Nintendo box I'm referring to as "Nintendo."

I didn't say "Hey, want to play Killer Instinct Gold on Nintendo 64" or "Do you like Metroid Prime for Nintendo Gamecube" -- I simply said "Do you like metroid prime on Nintendo." In most cases, based on context, they would know whether I'm talking about the current version or the original. If they were too stupid, of course I would elaborate. But come on.

If I say "I used to love Nintendo's Diddy Kong Racing," what the hell system do you think I'm talking about? Yeah...



See, I've always been the exact opposite. I never referred to any Ninty console by just "Nintendo", it's always been an abreviated form of the console... "Lets go play the 64." "I just bought a Cube today" "Man, I love Donkey Kong on the Super."
ozfunghi 1 May 2006 13:26
32/39
I think there's a saying:

There's no such thing as bad publicity.

And in this case, i'm sure it's true. The name itself isn't great, but it's simple to remember because of the spelling. Already more people know that Nintendo 's next console is named the Wii thanks to all the idiots ranting over it, than there were people that had ever heard of the "Gamecube".

Nintendo will thank you guys later, when the jokes grow old and wear off, and everyone has heard about the Wii, and is curious about just what the hell this device turns out to be after hearing all the childish jokes about its name. There won't be any people mistaking the name "Gamecube" with "xbox" this time around either.

Oh, and PS: "Wii" means "Yes" in French, it has no negative connotation in most other languages and that "World >>> US+UK"

The end.
YenRug 1 May 2006 13:54
33/39
ozfunghi wrote:
Oh, and PS: "Wii" means "Yes" in French, it has no negative connotation in most other languages and that "World >>> US+UK"

The end.


Except the world markets for videogames are these sizes in order:

1. USA
2. Europe
3. Japan

But if you want to break it down a bit more:

1. USA
2. Japan
3. UK
4. Rest of Europe

So, USA+UK is >>> Rest of World, in the current markets. China will make things interesting, but seeing as Nintendo is only recently selling their N64 remake and the PS2 has only been on the market for about a year, I doubt Wii is going to be of importance there for a while.
Joji 1 May 2006 15:15
34/39
After much thought and reading posts by you all, I don't dig the name that much as Revolution, but I agree with WanderingSoul and Oz. Publicity is publicity and Nintendo are getting it in spades across the net etc.

Think about this. Say to your yourself or someone close to you. '' I'm going to buy a Nintendo Wii''. When you same the name in speech and at normal speech speed it sounds like you are saying Nintendo E and not Nintendo Wii. Ofcourse without Nintendo in front of it the ''Wii'' sounds is more effective and humorous.

If Nintendo rethink the name after a E3 possible consumer/fan backlash, I can live with that either way (remember, the DS was gonna be called Nitro or something before, but DS just stuck and they went with it), for as old Bill Shakespeare once said 'what's in a name'

Nintendo E or Wii, both sound the same when spoken. So I reckon in the long run it won't matter much once we see what the games are like. That's what counts. games that e3 delivers as well as more about the console capabilities.

Roll on e3.
majin dboy 1 May 2006 16:41
35/39
excuse me Joji was it not me that was the first to say any publicity is good?
ozfunghi 1 May 2006 17:41
36/39
YenRug wrote:


But if you want to break it down a bit more:

1. USA
2. Japan
3. UK
4. Rest of Europe



Welcome to the present time. A time were the European gamesmarket is but a fraction smaller than the US market, and the UK market is not at all bigger or even the same size as the rest of Europe.

*looks at watch*

Yes, it definitely isn't 1985 any more.
Joji 1 May 2006 19:38
37/39
Okay Majin, chill. There are a lot of posts on here, do you really expect me to remember what they all say let alone who said what first? Sorry if I missed you out man.

I watched the video for the Wii name and it seems to work from that point. Convincing the public at zero hour will be another thing though. Nintendo should have thought this name through thoroughly, as to how that name could be taken in different countries.

I guess what Nintendo could do if things go pear shaped with Wii is what they have done previously. Remember the Famicom was called the NES outside of japan, and the same was done with the Super Famicom later changed to Super NES for us too. So if we don't get a total name change that's another option they might explore, so we could still get the Rev name, if it sticks enough. I'm sure E3 will prove interesting when Nintendo understand such a name could dent sales, and when they get pissed off with weird questions from game and media journos as to why Wii and did you really think the name through in the above sense?

I recall Sega had this kind of problem with their Sega brand in Italy , where Sega means something totally different in their language years ago. Not sure how it was sorted out. Do some reasearch, people.
majin dboy 1 May 2006 23:46
38/39
yeah i know what u mean.sory,its my time of the month.
YenRug 2 May 2006 12:29
39/39
ozfunghi wrote:
YenRug wrote:


But if you want to break it down a bit more:

1. USA
2. Japan
3. UK
4. Rest of Europe



Welcome to the present time. A time were the European gamesmarket is but a fraction smaller than the US market, and the UK market is not at all bigger or even the same size as the rest of Europe.

*looks at watch*

Yes, it definitely isn't 1985 any more.


Who was talking about 1985? I'm talking about the present, mate! The "old" world market, as you're describing with the UK just helping to bump up Europe, used to be:

1. USA
2. Japan
3. Europe

I take it you're not au fait with the videogame market growth in the UK, the one that means it's now worth more than the rest of Europe? No? Because that's what I'm referring to, the change that was noted in business press about a year ago.
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