Final Fantasy Potion drink – Hilarious TV Ad

FFXII hype machine goes into overdrive.

Posted by Staff
It seems that next week - in Japan at least - it’s officially Final Fantasy XII week, with the hype around the release of this much-anticipated game reaching fever pitch.

The first review score in Famitsu (out yesterday) says it all really: 40 out of 40. One of only five titles to have ever scored a perfect 40 in the Japanese gaming bible, FFXII can now line up with The Legend of Zelda: Ocarina of Time for Nintendo 64; Soul Calibur for Dreamcast; Vagrant Story for PlayStation (also a Yasumi Matsuno game); The Legend of Zelda: The Wind Waker for GameCube; and Nintendogs for Nintendo DS.

This weekend also sees the Final Fantasy Fans Convention over in Los Angeles, so SPOnG will be bringing you news on that from one of our stringers at the event and on the US and UK release of FFXII as soon as we have it.

In the meantime check out some of the 'marketing-gone-mad' Japanese merchandising surrounding the release of FFXII next week. Square Enix, as you may have read, has teamed up with beverage producer Suntory to produce a new 'Potion' health drink that went on sale earlier this week in Japan. Just check out the TV ad right here and shake your head in wonderment at those quirky Japanese.

SPOnG doubts that the Advertising Standards Authority over here would allow such flagrant abuse of the truth as marketing a videogame tie-in soft drink as a ‘health drink’. And as such, the world of advertising in the UK is far less colourful and more boringly fact-obsessed than our FFXII-obsessed Nipponese cousins' neon-wonderworld.

It doesn’t even end there. There is also a special, exclusive premium Potion set for 630Yen, which includes a specially shaped bottle with one of six intricately detailed bottle caps, as well as one of 27 collectible art cards.

Let us know your ideas (we know you have some) for more crazy videogame-related fast moving consumer goods merchandising tie-ins in the forums.
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Comments

Patmos 9 Mar 2006 16:07
1/1
That is not a list of unimpressive gameswith perfect 40s although windwalker kind of seems a bit out matched although daring when put up against the others, and I am glad to see Vagrant Story get some recognition. This should please the masses greatly, but I wounder if we'll see FFXII cross party lines to the 360 as did its online counterpart, (fingers crossed for that one). P.S. thats one of the greastest commercials ever, it doesn't even have a (numbers will not pop out of you as a result of drinking this drink, possible side effects include increased nerd, and loss of appeal to the opposite gender) diclaimer text, Japan knows that commercials are not a place for rules!
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