Disastrous third quarter financial results for Atari have cast serious doubts over the future of the legendary publishing brand.
Atari, the US division of Infogrames, revealed late last week that the firm’s all-important Q3 sales were down to $100.8 million from $156.4 million a year previously, while profits collapsed down to a net loss of $4.8 million, from a profit of $19.6 million in the previous year.
Whilst sales were slightly up in this (the Christmas) quarter, the firm is trailing a nine-month loss of $62.8 million compared with a nine-month profit of $14.8 million in the last three quarters of the previous financial year.
The beleaguered publisher’s credit line seems to have also run out, with its bank HSBC refusing to extend any more loans. What’s more, the firm’s CFO (Chief Financial Officer) Diane Baker has left the company to “pursue other opportunities”. Hmmmm.
Atari is looking into various last-ditch methods of raising some urgently needed cash – including the possible sale of it’s intellectual property (Driver anyone?), probable staff layoffs and the spectre of development studio closures.
Just to put the current situation into some kind of context, in 1996 the company’s share price was valued at just over $127 a share. The share price at close on Friday was $0.63.
Despite all of this, Infogrames’ bald-headed bossman Bruno Bonnell still steamed ahead regardless and announced a number of new products planned in for 2006, including a return to the timeless classic Battlezone on the PSP, a new Stuntman game for the Xbox 360 and a new Alone in the Dark title for the PC.