New Sims 2 Open For Business Screens

Run a Business. Unpaid. At home.

Posted by Staff
SPOnG’s just been sent a new raft of screens from this year’s new expansion pack for the ever-growing Sims franchise, from our bezzie mates at Electronic Arts. The Sims 2: Open for Business is the third expansion pack for the world’s fastest-selling PC game, The Sims 2.

The idea behind The Sims 2: Open for Business is fairly straightforward: you are able to create and then run any kind of business, from a trendy clothing boutique to a blooming floral shop, a bustling restaurant, or an original business of your own design.

SPOnG finds the whole concept mildly surreal: pretend that you are running a business (i.e., working) while you're at home in your spare time. For no money. Ah well, we’re sure that the trillions of Sims fans around the globe will lap it up when it arrives this coming winter.

While the game presents the world as your ‘entrepreneurial oyster’ and allows players “ experience the victories and challenges associated with creating, owning and running your own business...”, what it doesn’t offer is one really important thing. The game gives you the chance to get virtually paid when your business is successful. Rrrrrright! Back in the real world, should you create, own and run a successful business, you will also become filthy rich with real 'spendable' money and thus be genuinely happier than some chump whose business has gone down the pan. The failed chump, in most cases, will be nigh on suicidal.

This game will not make you a millionaire nor, we hope, will it tip you over the edge and have you reaching for the pills and vodka.

You never know, perhaps The Sims 2: Open for Business might inspire a generation of entrepreneurs who test out their creative business ideas in the game before risking their finances, families and lives in the real cut-throat world of rampant consumer capitalism.

Tim LeTourneau, Senior producer on Sims 2: Open For Business, has the following to say about the game: "For years players have been asking for the ability to play with their Sims in a work environment. Now they will be able to do just that, unlocking not only their Sims business potential, but their own as well. It's really a whole new way to play the game."

All cynicism aside, SPOnG has always harboured a secret desire to run a nice little florists by the sea...


Lucky Luke 19 Jan 2006 20:52
Sounds boring, all you'll probably do is sell the same old rubbish over and over again until you wished you hadn't bought the damn game in the first place! Im curious though, if your customers realise that you are selling them crap (in game) can you employ sleazy business practices, such as buying out all of the competition until nobody is actually selling much at all?
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