We feel a bit sorry for some PR people we have to deal with. This is because we call them multiple times every day to beg them for stuff. This is usually only a blight on those working at Sega and Nintendo – the rest we just hide from when we've written something funny they decide not to understand...
Anyway, we feel that even our powers of blag will fail in our quest to get hold of the pack of cards pictured here. You see, a pack of cards may sound like small potatoes, though let us explain. If you're a Nintendo fan, we recommend locking the door, undoing your pants and closing the curtains.
The cards are manufactured in 99.9% pure gold by Mitsubishi Materials of Japan. They are true to a century old Nintendo design, back when the Kyoto firm specialised in playing card manufacture, before tin and plastic toys and of course, long before Mario's creator's father even had a little red twinkle in his eye.
Each card measures 58mm by 89mm and is 7 microns thick, comprising 0.73 grammes of gold. Each set will include 54 cards (all standard cards and two jokers) and will feature some kind of high-end laminate to protect them, the details of which our flaky Japanese failed us on.
Speaking of which, the machine translation of the press release is something we simply had to share with you. “With the golden shuffle which threatens in the fingertip as the treasure which generation after generation is succeeded as the superb article which colors the space: The gorgeous world is produced!”
The bad news is that at the current price for gold you'll need about $3,586 before you'll be making a purchase, though it was noted that the asking price will fluctuate in line with gold prices. Mitsubishi Materials expects sales of 50 packs a year - not bad, all things considered.