Nintendo Company Limited has announced that its upcoming home console, currently going by the codename Revolution, will have a parental content control scheme, an emerging standard in the hardware market. As to why Nintendo has announced this remains unclear.
The concept, from what can gather, is that the age-rating awarding to each game, ESRB in the US, PEGI across Europe and CERO for Japan, will be encoded into the software and can be locked on a per-rating basis by worried God-fearing adults.
The problem we have with this is understanding why Nintendo has made this decision. It seems that it’s something of a blind following of Microsoft and Sony’s lead and, as such, is unlikely to progress the Revolution campaign as the console nears launch. SPOnG would assert that even in today’s climate of tabloid headlines bashing any new piece of interactive software, parents will - in the main - simply buy their offspring their console of choice and throw it at them wrapped in paper, and not examine the user interface for content controls. Then of course, this public assurance by Nintendo to parents - which will be viewed by younger gamers as the firm going over the head of the purchase sponsor - has a great chance of positioning the Revolution as a machine on which certain desirable content may be unplayable.
SPOnG isn’t advocating that children should have access to inappropriate content and regular readers will know that we have been amongst the most vocal when discussing the negative aspects of socially irresponsible games content and its impact on younger users. From a business point of view however, it seems somewhat misguided to make parental lock-out functionality a high-profile selling point when in general, the message will be ignored by parents and viewed with hostility by potential end-users.
Of course, due to heightened game realism, parental lock-out options should be included in a new games console. But they should just be included, not announced, to a gaming community likely to perceive itself as a victim of such technology being used.
“Even though many Nintendo games are rated E, E10+ or T, we believe this kind of feature should be included in the hardware. It's the right thing to do”, explained Reggie Fils-Aime, Nintendo of America's executive vice president of sales and marketing. 'Game ratings are on the front and back of every game package, so families can easily make a decision about whether a game is right for them”.