We have known that the Nintendo DS would eventually be redesigned, though several things have happened in the past few days to throw the rework of the unfortunate-looking übergadget back into the limelight.
The first was our friends in Japan who sit close to Nintendo Company Limited. “A new DS is just months away,” we were told. “It’s not a secret at Nintendo anymore that the design of the original alienated a lot of potential customers – customers the DS was aimed at. As the machine expands, a redesign is certain, and closer that (sic) you might expect – by E3 it will have been revealed. Think iPod and you’ll get the idea.”
Then up pops Nintendo America’s Executive Vice President of Sales and Marketing, Reggie Fils-Aime: “As soon as [the DS] was launched, we started looking at ways to tweak it visually.”
Of course, this isn't the first time we've brought news of a redesigned Nintendo DS. Speaking exclusively to SPOnG earlier this year, Nintendo global president Satoru Iwata said, “Hardware developers at Nintendo are always looking for what comes next and what will be the new direction as soon as they finish the design of any particular piece of hardware,” explained Iwata. “Some of them are actually working on improved functionality of the existing machine, with some working on a rework of the exterior design exactly in the same way they did with the transition from Game Boy Advance to Game Boy Advance SP.” That was the first mention of a redesigned DS on record from Nintendo.
Read the rest of the article here.So this just leaves the design. As mentioned, we were told to ‘think iPod’, but SPOnG suspects that this is now a much over-used generic term for something that looks quite good and is available in white.
Our guess? You’ll be seeing a much more ‘grown-up’ DS emerge at next year’s E3, though hopefully before then. A machine that will appeal to a broad spectrum of lifestyle-conscious gadget consumers who want to surf the web, send email, and perhaps even play videogames wherever they go.
Expect updates right here, as we get them.