Some folks will tell you that the games industry is a cynical, marketing-driven machine aimed at exploiting any dirty crevice it can sneak a tendril into. This isn’t entirely true, though you could be mistaken for thinking that this is exactly the case with Ubisoft’s news today of a Frag Dolls Podcast.
Say the words out loud. Frag Dolls Podcast. It makes you want to cry. For the luckily uninitiated, the Frag Dolls are a bunch of distinctly average girls assembled to form an entirely contrived online gaming clan. See perhaps the best
online review of their work right here.The idea is that because you’re losers, you’ll see this as an amazing opportunity to interact with actual girls and therefore take a shine to Ubisoft’s online war game offerings which they are paid to play every now and again.
So you see, as far as Ubisoft is concerned, you might not have a girlfriend but you do have an iPod. Or at least have downloaded iTunes, now seemingly a conduit to some of the most cynical marketing the world has ever seen.
Head
here to listen to Ubisoft’s made-up gaming clan conduct interviews written by Ubisoft’s PR department. And remember, one day things will be better.