Nintendogs has shifted an incredible 160,000 units across Europe since launching last Friday, and according to NOE marketing chief Jim Merrick, the dog-owning sim is fulfilling its potential as a killer application for the DS, boosting sales of the console by something between 400% and 700%.
We’ve certainly had to wait for it. In Europe, we have watched with envy as the new Nintendo franchise was embraced first in Japan, then in the US, where it quickly became the best-selling new game on any handheld console ever.
The importance of this for the DS cannot be overstated; this is the first step towards it being accepted as the successor to the GBA in the minds of the public at large. Now, just as long as The Sun editrix Rebekah Wade doesn’t start shrieking that the WiFi device is as good for paedophile grooming as dog grooming, the ingenious console’s future is secure.