The first examples of WiFi downloadable content for Nintendo’s DS console, aside from those pioneered at the E3 conference earlier this year, have been activated in Japan. At 326 ‘hotspots’ spread across Japan, lucky gamers will be able to download demos of Nintendogs and Jump Super Stars, perhaps one of the most anticipated DS titles yet to be released.
Once downloaded, the demos will be playable until the DS is powered off, when they will disappear. Those of you who already own a DS will already be familiar with this protocol – it’s like when you play a multiplayer game against someone else on a game that doesn’t require you both to have a copy – Yoshi’s Touch and Go for example.
This is exciting (for us at least) because Nintendo is now implementing what is to be a core policy for the company from now on. Of course, downloadable demos - whole games even - have been commonplace on PC for some time now. And many Xbox Live! games allow you to download new content for your games.
Nintendo has been criticised this past generation for their failure to acknowledge the inexorable march of the online gaming market. Nintendo’s response has always been that it is not yet widespread enough to be worth its while supporting it. That's debatable. But now we get the first glimpse into what is to come. Nintendo has promised that by the end of the year a completely free WiFi network will support online DS games like Mario Kart and Animal Crossing. And though Nintendo revealed precious little about the Revolution at E3, one thing was made clear: downloadable content is going to be a key feature. Not just old Nintendo classics either, attractive as they are. Are we to infer from the company's pledge to ease the burdens of beleaguered developers that new games will be available for purchase via the gratis Revolution online service? Just as publisher-less PC developers do now over the internet?
There was a time when it was rumoured that this would be the distribution model for the PS3. Sony has dropped that idea. Could Nintendo have adopted this discarded vision as its own?
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