You might have heard of Nintendogs. You might not have. SPOnG will go on record this morning to say that without question, Nintendogs is the biggest franchise on the planet right now. Remember Pokemon? Nintendogs will see a similar level of global domination. There will be many who will argue that such a game will have little appeal outside on Japan. The same people said the same thing about Pokemon. And they were as wrong as wrong could be.
Nintendogs just launched in Japan, following weeks of debate in the west and hype in the east. In the west, arguments as to the validity of Nintendogs as a game flared. Various forums pushed opinion that a dog-training sim simply couldn’t be classified as a game. Of course, they were wrong too. The same argument could be applied to Gran Turismo. It’s a car racing sim, but it’s also a game.
Meanwhile, in Japan, Nintendogs' massive advertising campaign got underway, targeting a younger, female audience. It offered digital pets, companionship and the chance to share with friends new and old, as well as compete. Sound familiar?
The launch was a success. In Japan, stocks ran low as huge numbers of girl gamers bought into the concept, a personal triumph for Nintendo president Satoru Iwata.
Read his thoughts on Nintendogs in our exclusive interview right here.
And the sales figures speak for themselves. Nintendogs comes in three iterations, with MediaCreate estimating a sell through of 180,974 across all three. And this in the first four days on sale. And Nintendogs is a hardware shifter too. Platform sales in Japan for the week breakdown thusly:
DS 96,191
PS2 33,080
PSP 33,004
GBASP 10,820
GC 8,329
GBA 422
Xbox 112
According to a senior Nintendo source speaking to SPOnG this morning, the allure of Nintendogs is as strong as it is simple. “Far greater numbers of female customers are purchasing Nintendogs than any other title in Japan right now. Reports are telling us that many are buying Nintendogs as a gift for others, or for themselves in order to exchange dogs with girlfriends or prospective girlfriends. Some Japanese blogs are enthusiastically reporting the use of "passing communications" and encouraging readers to turn on DS's power wherever they go so as to meet with other trainers and exchange experiences.”
No precise plans for a European roll-out of Nintenogs have been published to date, though speaking to Nintendo, we are assured that the game will indeed be hitting our shores in the not-too distant future, although no exact release date is in place.
So here’s the deal. Nintendogs is a massive, massive franchise emerging right now. SPOnG expects to have all three versions soon, with a full review hitting the front page of the site in the middle of next week. Stay tuned.