Electronic Arts has made some bold claims regarding the future of the entertainment industries in the latest illustration of the firm’s increasingly aggressive general stance.
Gerhard Florin, EA's managing director for European publishing, said: "Doubling our industry in five years is not rocket science. We will be able to bring more people into gaming because games will be more emotional." Florin commented that EA has Disney firmly in its sights.
"It's the subtleties, the eyes, the mouth - 5,000 polygons doesn't really sell the emotion,” Florin continued. “With PS3 and Xbox 2, we can go on the main character with 30,000 to 50,000 polygons. With that increased firepower, the Finding Nemo video game looks just like the movie, but it will be interactive.”
Florin went on, “Nobody queues for music anymore. You can't ignore an industry when people queue to buy a game at midnight because they are so desperate to play it.”