Microsoft’s gaming staff are today bathing in a golden bath of money: following stunning day-one sales of Bungie’s Halo 2, without question the most anticipated game to date for the giant console.
Following queuing madness at many stores, which had been sponsored by Microsoft to open at midnight across the States earlier this week, it was announced at close yesterday that sales of 2.38 million units had been achieved: equating to a staggering $125 million day one sales value.
Peter Moore, VP of Microsoft Game Studios, had gone on record with Reuters to say, "I'm calling a $100 million day on 'Halo' today.”
Interestingly, even egg-target Bill Gates commented on Halo, with the geek overlord’s attention placing rare focus on the ongoing Xbox push. “In the first 24 hours we'll have an opening that's (more) popular than any motion picture has ever had in history,” he said.
However, reports from Japan talk of complete apathy for the game’s launch. As well as seeing startlingly low stocking levels, Halo 2 has seen almost no in-store marketing, despite MS Japan investing heavily in merchandise. The box has also suffered from a low profile, even in Xbox sections of larger gaming stores. Unconfirmed reports also claim that there are promotional staff on the streets of Akihabara giving the game away free to ‘lucky’ punters.
It has been argued, in some circles, that the Japanese are traditionally resistant to mass marketed product from the west; though this is clearly not the case. Sales of everything from Gucci shirts and Louis Vuitton baggage to the Disney and Peanuts franchises serve to dispel this myth. SPOnG believes that the Japanese gaming community simply doesn’t like the FPS genre and, more worryingly for Microsoft, the Xbox as a whole.
The news from America, although without doubt a triumph for Microsoft, does beg the question: if US Xbox owners weren’t buying Halo 2, exactly what else would they have to get excited over?