EA is trumpeting what is the most furious uptake of any PC game in history, with The Sims 2 shifting an incredible two million units within its first ten days on general release.
Over a million reported sales were racked up in Europe, with gamers in the continent again finding the human manipulation gem irresistible.
?The Sims franchise has become a cultural phenomenon and The Sims 2 is a game that changes the way we think about our industry," said Frank Gibeau, senior vice president of marketing, EA.
All this before the console versions of The Sims ? The Urbz, which is slated to hit GameCube, PlayStation 2, Xbox, Game Boy Advance and Nintendo DS in November, regional hardware launch permitting.