Doom 3 reels from pre-release piracy epidemic

iD's much-anticipated FPS floods file-sharing networks.

Posted by Staff
Id Software and Activision have experienced a few hiccups in bringing the long-awaited Doom 3 to market. With various delays affecting the launch, then retailers selling units before the official release date, it has been far from smooth sailing.

What’s far worse for the companies involved, however, is the enormous scale of piracy already plaguing the much-lauded FPS. According to a recent BBC report, a single instance over the weekend saw over 50,000 users of a peer-to-peer network all downloading full versions of the game. Although accurate estimates of the total file shares are inherently vague, they have pointed towards a value between $1 million and $2.75 million, which for a game that hasn’t even been released yet, is quite preposterous.

This comes only a few days after ELSPA had proudly proclaimed that software piracy in the UK was being effectively addressed. Whilst PS2 mod-chips might now be officially illegal, that bears little relevance to this particular issue. Because Doom 3 is a PC game, there is a clear crossover between the types of people who use file sharing networks and those who want to get their hands on a copy of the game. And with key-gen files also prevalent on these same networks, it is extremely difficult for Activision to rely on existing copy protection mechanisms.

It will be interesting to see to what extent this problem affects the overall sales of Doom 3, which had been identified by industry analysts as a key title in pushing PC games sales to hitherto unforeseen levels. How Activision addresses the file sharing issue could also have significant repercussions in the future.

If and when iD or Activision issue an official response, we will update you.
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Comments

Joji 3 Aug 2004 11:35
1/5
To be honest I think Doom 3 will clean up anyway. It got a lot going for it, and there are those people who will want something to get them in the mood for Half Life 2.

Activision need to hurry and get it on the shelves if they want to make the most of it though. Gamers have been waiting years for this game, so hurry and let em have it.

A good way to tackle piracy is to offer gamers something they can get from a dodgy copy. Something sort of free gift as an incentive. A wall scroll, t shirt, poster or artbook or something. Perhaps when they purchase the game there should be a token you send off to claim your free gift. Gifts are a good way to keep customers loyal, this sort of thing goes on in japan all the time. Pehaps it's about time western developer took the same initiative.
bib4tuna 3 Aug 2004 13:26
2/5
what they need to understand is the impatience behind most gamers. i know many, many people who downloaded it because it was available early. but they will all buy it anyway just to have it, and to be able to play it online. what good is an id collection without doom 3?
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mrnull 4 Aug 2004 02:40
3/5
>what they need to understand is the impatience
>behind most gamers.

EXACTLY. I was into pirating music for a long time, usually just to hear it before anyone else. It's the same with gaming! People with PC's equipped well enough to flawlessly run Doom 3 aren't the poorest folks in the land, they're just tired of waiting.

Can you imagine if an incredibly easy way to pirate Halo 2 came out for X-BOX? That'd be something.

I'm sure there must be some precaution that game companies can take to stop piracy (until a patch comes out.) Online Serial Number registration, product codes that you have to get by calling id. It could be done.
bbam 5 Aug 2004 08:22
4/5
mrnull wrote:

>I'm sure there must be some precaution that game
>companies can take to stop piracy (until a patch
>comes out.) Online Serial Number registration,
>product codes that you have to get by calling id.
>It could be done.

Well the problem with online serial codes is that no every one has the internet. Also calling id for one just isnt plausable imagine that on release day :E basicaly there will always be some one that makes a key-gen for these games.
config 5 Aug 2004 08:27
5/5
So come on folks, fess up!

Has anyone downloaded the game yet?

It's all over the torrent sites and other p2p nets. The gfx card forums are alight with "Oo! Oo! ATI/vVidia have released Doom3-enhanced drivers!"
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