Halo 2 Buzz Amplified By Insane Web-Marketing Tomfoolery

www.ilovebees.com gets hijacked in highly elaborate ruse

Posted by Staff
"Argh! bees everywhere... run for the hills!"
"Argh! bees everywhere... run for the hills!"
In what has to be one of the most peculiar marketing gimmicks ever witnessed, www.ilovebees.com has become part of the promotional drive leading up to the release of Halo 2 - or at least its beta version. Presented as simply A.N.Other random website about bee-keeping, the URL has apparently been invaded by some kind of viral, or indeed extra-terrestrial, interference.

An intrusive, bugged-out pop-up window leaps onto the homepage declaring ?System Peril Distributed Reflex? with a countdown timer, marked ?Countdown To Wide Awake and Physical? indicating that August 24th 2004 will be a date of some significance. Halo fanatics and Xbox disciples are now widely agreed that this pertains to a Single Player Demo Release ? a viable possibility given the games proposed production timeframe.

Other weird faux-error messages hint at further Halo 2 details. It?s thought that when ?network throttling erodes? on the 27th, the beta-testing phase will have been completed; and when ?the medium begins to metastasize? in two weeks time, production of the actual discs will commence. A Google search for ?metastasization? could not confirm nor contradict this definition at time of press.

It wouldn?t be sensible to interpret this news without a sizeable blanketing of salt, bearing in mind its references to Halo 2 are entirely oblique and ambiguous. However, during the last few seconds of the Halo 2 cinema trailer, the xbox.com logo does momentarily flash into www.ilovebees.com, so there must be some relevance? surely? Either that or someone at Bungie has been staring at a monitor for too long.

Expect more Halo 2 news as soon as we?ve re-configured our SPAM filters to allow bee-keeping and honey related advertisements.
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Comments

config 26 Jul 2004 15:59
1/6
You know, somebody got paid thousands to think up this lame as prank. Reminds me of the dotcom heyday when a bazillion sites were set up to create some kind of buzz around the cinema release for AI. S**t movie.

Anyway, the ilovebees blipvert embedded in the Xbox cinema trailer really blows any shread subtlety.

Yawn.
Alan is my first name 26 Jul 2004 20:41
2/6
Pfft, this is nothing. Remember when Nintendo had pop-ups on www.ilovepottery.com that counted down how many days were left until we could catch them all?
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bbam 27 Jul 2004 08:22
3/6
Alan Poole wrote:

>Pfft, this is nothing. Remember when Nintendo had
>pop-ups on www.ilovepottery.com that counted down
>how many days were left until we could catch them
>all?

Yes but the reason its so interesting is because agust 24th isnt anywhere near the actual release date.

TigerUppercut 27 Jul 2004 11:03
4/6
config wrote:

>create some kind of buzz around the cinema
>release for AI. S**t movie.

AI s**t? :-O

No way! I thought it was really, well, um, nice...
Didn't it leave you with a warm glow?
config 27 Jul 2004 11:52
5/6
TigerUppercut wrote:
>config wrote:
>
>>create some kind of buzz around the cinema
>>release for AI. S**t movie.
>
>AI s**t? :-O
>
>No way! I thought it was really, well, um, nice...
>Didn't it leave you with a warm glow?

No, it left me feeling like I'd wasted 2+ hours of my life.

It was okay for the most part, pretty good even. The characterisation was spot on. I really felt for the little mechano man when his family abandonned him. Fair brought a tear to my eye. Then it imploded when robobrat crashed into the ocean and sat there for millennia to be disovered by aliens or whatever they were. The whole "we'll bring your Mommy back, but only for one time and for one night" was just s**t. S**t s**t s**t s**t s**t.
fluffstardx 27 Jul 2004 20:29
6/6
Wow. This is VERY old news.

Anyway, it just so happens 24th August coincides with the offical XBox Magazine's exclusive new details on Halo 2.

Anyone massively interested- go to halo.bungie.org.
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